Primer Kenrich Sdn Bhd

Originally founded in 1985 in the Philippines, the Primer Group of Companies is engaged in the retail and distribution of premium consumer brands in outdoor, travel, footwear, fashion, wellness and urban lifestyle. We have also diversified our portfolio into industrial products and services, venturing and creating a strong foothold in air-conditioning; ink manufacturing; creative design services and silkscreen printing. The Primer Group expanded to Malaysia in July 2004 through Primer Kenrich Sdn. Bhd. (PKSB), a wholly owned subsidiary that was established to take advantage of the growth opportunities in the retail sector that the dynamic country had to offer. PKSB started off by bringing branded consumer and sports products to leading department stores, and from there expanded by opening multi-brand concept stores that carry a wide and diverse range of brands and categories and then diversifying further into premium branding and positioning in key malls. Its unique offerings include branded products in various categories such as footwear, outdoor gear, travel, accessories and apparel that appeal to all ages, markets and lifestyles.