Miniso Concept Store (M) Sdn Bhd

We’re here to help today’s youth discover affordable little joys

MINISO is a Japanese-inspired lifestyle product retailer, offering high quality household goods, cosmetics and food at affordable prices.

A retailer delivering fun, high-quality new goods

We have a saying at MINISO that “a better life has nothing to do with the price” – and that is the mission that drives us to deliver well-made and highly-designed goods for value- and quality-conscious consumers worldwide.

From our product development to the feeling we want our customers to have, MINISO is based on three core principles:

Affordable high quality: guides our decisions from design to materials

Joy: the response our customers experience while in our stores

Lighthearted: the relaxed and happy feeling when encountering the large variety of goods available

And in 2020, MINISO launched a new slogan, “Life is for fun, MINISO.” MINISO aims to become a brand that is even better in tune with today’s youth, more clearly understanding their attitudes and behaviors in order to bring them the most enjoyable shopping experience possible. It is their voices we hear when we create “back to basics” designs that mimic nature or select new brand partnerships. 

The establishment of MINISO is the creation of a brand new lifestyle. It does not deliberately emphasize the so-called fashion or personality, but offers good and unique products to consumers. At the same time, MINISO would not consider that popular brands should raise their value. On the contrary, it stands on consumers’ points of view when developing products, which is - back to the essence, and returning to the nature, making its products more fashionable, more reliable with lower prices. MINISO enriches our lives with a wide range of products at reasonable prices, thus it becomes a new and fashionable lifestyle.