Redefine Laundry Chores

The journey through life is a continuous multitude of life-changing events, but there is a constant between all of them; our outfits and the role it plays. Be it a suit for a job interview or closing a multi-million dollar business deal, a dress for an engagement party, or even clean home clothes, they all play a subtle yet important role. It allows us to express our personality, gives us the confidence to stride to our destination, and most importantly, helps us shape the memory that we will carry for the rest of our lives.

However, along with the joy our outfit brings, there is also a daunting task associated with it; doing the laundry.

As we go about our life's journey, it is truly an unavoidable routine task that takes up a lot of our time. So why not add a little element of excitement and have it done in the most efficient way to make room for the finest things in life?

Sanren Journey was established in 2020. We are headquartered in Malaysia.

The journey started when 2 founders, Herne and Victoria, were living abroad to pursue their respective fast-paced careers. Having a hectic job, they often return to their home with a pile of dirty laundry waiting to be done. More often than not, they find themselves avoiding the chore as it was time-consuming and troublesome. With the lack of free time to spend on themselves, they would often push the chore aside to do things they would actually enjoy.

As time goes by, the two founders realise that this chore is unavoidable and they started figuring out ways to enhance, simplify, and add meaning to the laundry process. With that, they have created their first hallmark product; the laundry stones. Carefully crafted to remove the need to separate whites and coloured clothing with the perfect amount of detergent, the laundry stones help the users to have laundry done perfectly, every single time.

Perceptions of Experiences in Our Lives.

Sanren Journey also believes that scents can alter our perceptions of experiences in our lives. Thus, Sanren Journey aims to associate scent into the laundry experience to create a happy space that we can travel back to every time we get the chore done.

To create a truly unique scent, we work with a fragrance designer to come up with premium scents loved by many but elevated with our own distinct twist which sets up apart from the off-the-shelf products.

"In life, we play many roles, a multitude of responsibilities.

But above all that, we are still human with our own preferences"

Co Founder, Victoria

Sanren Journey Sdn. Bhd.

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