KL Catalyst Group

Insurance agents sell and negotiate life, health, property, or other types of insurance to match the needs of their clients. As an insurance agent, you may work for an insurance company, refer clients to independent brokers, or work as an independent broker.

Marketing also plays a large part in the day-to-day duties of an insurance agent. Successful insurance agents implement marketing strategies to promote new and current insurance policies. Marketing activities are also crucial to bringing new customers to your agency.

As an insurance agent, you develop relationships with prospective clients through networking and referrals. Those relationships are the bedrock of your business. You can develop a long-term base of clients through many channels, including referrals, cold calling, email, social media, and postal mailing. You can also present to groups at work-related gatherings or speak publicly at an insurance-related event. In addition to finding new clients, as an insurance agent, you must maintain relationships with existing clients. Your reputation as an insurance agent depends on you being a reliable first point of contact when your client needs to file a claim or increase their coverage due to major life events, like purchasing a new car or having a child.

Insurance agents must evaluate the needs of their clients and propose plans that will meet the criteria, as well as the clients' financial status. You will develop an understanding of your clients’ needs and financial capacity by scheduling meetings, determining the extent of present coverage and investments, and building long-term goals. In addition to determining client needs, you should also develop a protection plan by quoting rates for immediate coverage and long-term goals.