Keep update and analyze market trends and competitions to identify range gaps and ensure product assortment and offering meets customer needs.
Monitor competitor activities and respond promptly if needed.
Negotiate the best trading terms, including costs (including compensation), new product launches, product training/marketing support, rebates, returns etc.
Collaborate with key suppliers, especially in new product launches, joint marketing/promotion activities/shop incentives etc. in order to grow business together online and off-line, and maintain good relationship with them.
Lead Merchandising team in ordering and managing supplier performance e.g. delivery timeliness, order fulfilment etc.
Work with external and internal parties on promoting sell-through.
Analyze brand and product sales performance of shops and work closely with Operations and allocation to ensure stock availability and the right product range in the right shops.
Manage and monitor stock turn and aging stock.
Liaise with the local authorities on all pricing and merchandising related control to ensure compliance.
Work with local authorities on all merchandising/promotion activities related permit/license applications.

Optical 88 Eyecare (M) Sdn Bhd