Noor Arfa is a pioneer of the much acclaimed batik industry in Malaysia. The Noor Arfa story has a humble beginning in 1980 in a small atelier in Kuala Terengganu when the husband and wife team of Wan Mohd. Ariffin and Noor Hijerah started designing and hand-drawing their own batik cloth. The venture, known as Noor Arfa, is an acronym derived from the combination of the names of this young and enterprising couple. It was soon destined to grow by leaps and bounds to the multi-million dollar corporation it is today.
MISSION
To produce the highest quality product with a systematic and strategic management and to open Noor Arfa chain store in Asean country and spread to the world.
VISION
To be pioneer in the production and distribution of Malaysian batik products in fashion industry and to be a worldknown Noor Arfa branded.