Job Description: Digital Marketer

We are seeking an experienced and dynamic Digital Marketer to lead our marketing efforts and drive the growth of our brand. The ideal candidate should possess a versatile skill set, combining design expertise with a strategic mindset. This role requires proficiency in graphic design tools, video editing software, live stream integration, market research, content creation, leadership, and a strong understanding of digital marketing.

Key Responsibilities:

Design and Multimedia:
1. Proficient in Adobe Photoshop, Illustrator, and After Effects to create visually appealing graphics and videos.
2. Operate Media Encoder for efficient media processing.
3. Integrate OBS live stream with social media platforms, particularly Instagram and Facebook.

Content Creation:
1. Utilize photography and videography skills to produce engaging content for various platforms including Facebook, IG Reels, and TikTok.
2. Generate marketing tools such as brochures, presentation slides, posters, banners, and buntings.

Social Media Lead Generation

Data Analysis and Reporting:
Analyze marketing data to generate insightful reports for decision-making.
Create and maintain a comprehensive database derived from the analysis.

Leadership and Training:
Demonstrate strong leadership skills to mentor and train team members.
Provide innovative ideas for new marketing strategies.

Administrative Tasks:
Handle administrative responsibilities efficiently.
Fluent in English with excellent communication skills.

Educational Consultant and Sales:
Engage in sales activities and act as an education consultant.
Build and maintain public relations with key stakeholders.

Digital Platforms Management:
Familiarity with student portals such as Moodle and ClassIn.
Manage the website using Divi and Elementor systems.
Operate email marketing automation and execute WhatsApp bulk messaging strategies.

Qualifications:
1. Minimum Degree qualification in Marketing, Business, or a related field.
2. 2 years of proven experience in Digital Marketing.
3. Proficient in Adobe Creative Suite (Photoshop, Illustrator, After Effects).
4. Experience with live streaming platforms and OBS.
5. Strong photography and videography skills.
6. Excellent data analysis and reporting abilities.
7. Leadership experience with a track record of successful team management.
8. Familiarity with student portals (Moodle, ClassIn) and website management (Divi, Elementor).
9. Fluent in English, with strong communication skills.
10. Ability to multitask, fast learner, and contribute fresh ideas.

If you are a strategic thinker with a passion for innovative marketing, possess the required skills, and are ready to lead a dynamic team, we invite you to apply for this exciting opportunity.

Universal Business Academy

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