Today, ICE Holidays Sdn. Bhd. is a leading Business-to-Business (B2B) Travel Wholesaler in Malaysia. Our ‘B2B Travel Wholesale’ business model is unique as we offer our partners ready-made products and packages, with advertisements and promotions support. Together with our established and matured “Golden Destination” branding, it allows our partners including the smaller agents to confidently conduct their sales and compete with other bigger agents in town. It also gives assurance to their customers on the quality of the products using our Brand. Our marketing concept is that we developed marketable travel packages once we grasped the demand and trend of the market. These packages are then offered through our ‘dynamic’ B2B booking engine by our partners to their customers.

ICE Holidays will continuously to innovate itself and through the support from over 400 of our aggressive partners and new partner in the ASEAN region, ICE Holidays is set to be the leading Travel Wholesaler in Asia in the near future.