Lerun Industries Sdn Bhd

At LERUN, we have been serving the cycling community for over four decades. We pride ourselves as being the leader in Malaysia’s bicycle industry. At present, Lerun is the sole distributor of international brands such as Willier, Polygon, Tern, Marin, Elite, Fizik, Schwalbe and more with origins from Italy, USA, Portugal, Japan, Taiwan and Indonesia.

Lerun is part of the Polygon Group which has a strong presence in South East Asia. Other business entity in the group includes Insera Sena - our manufacturing plant based in Surabaya, Indonesia which is the biggest bicycle factory in S.E.A, and the Rodalink Bicycle Chainstores – which is the biggest bicycle chainstore in S.E.A with 52 outlets.