Head of Social Media Strategy

KM Support

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Full Time

Hartamas, Kuala Lumpur

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Posted 20 days ago • Closing 2 Feb 2022

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Requirements

  • Min. 8 years of digital/new media experience.
  • Strong knowledge and professional experience in social media management and digital marketing.
  • Experienced in communications like public relations.
  • Active personal involvement in social media is required.
  • Local and global mindset and proven record of leadership experience in managing complex processes and/or large projects.
  • Prior successful experience in managing and motivating teams.
  • Sensitive to political implications and cultural difference when working with different scenarios.
  • Ability to grasp complex concepts and content management tools quickly, and express them in simple ways.
  • Must operate well in a matrix and integrated and highly dynamic environment.
  • Ability to multitask in a fast paced environment and to remain graceful under pressure.
  • Proactive, self-starter who can work well both independently and as part of a team.
  • Must possess innovation, technology and data expertise, and apply this to resolving problems.

Responsibilities

Job Scope

  • Responsible for driving social strategies across all social channels which include but not limited to Facebook, Youtube, Tik Tok, WeChat,Twitch,Telegram, Twitter, Instagram, Snapchat etc. This person will be the social nexus of the organization; working across departments and units; creating and/or utilizing the right creative and production resources to derive social content-led strategies, implementation and solutions.
  • This person will help create and manage “virtual” social teams across the organization for the successful execution and operations of such projects with the accompanying analysis.

Responsibilities

  • Identify new opportunities for social content-led strategies across brands and/ or new business opportunities.
  • Work collaboratively in a matrix organizational structure, mobilizing talents from different departments  internal and external (recruit talents part timers/freelancers), employing different resource mixes from different units for example creative department/ brand management/ av production.
  • Communicate effectively with various departmental heads and serve as the primary liaison between all department leads and the social team.
  • Utilize social insights and potential new technological platforms to enhance social commerce opportunities.
  • Enable and empower group activists/members/followers (influencers, distribution and community managers, as well as analysts) on social media.
  • Partner with external agencies/talents and internal departments to promote social business and brand consistency, and align social activities with overall campaign planning and oversee the deployment for each account.
  • Train social media team across a range of social activities including the implementation of social media strategic and operational processes based upon strategic playbook.
  • Enforce quality assurance checklists and ensure all brand guidelines (legal, privacy, guidelines, content, etc.) are adhered to.
  • Act as editorial checkpoint and guardian of brand consistency across accounts.
  • Coach social media creators/managers and community managers to improve and expand the list of key/influential industry community contributors.
  • Escalate and resolve issues that could have negative public relations or legal impact.
  • Act as an escalation point for any crisis management issues.
  • Liaise with agencies/talents to leverage existing marketing/media programs to grow brand communities.
  • Monitor, communicate and improve the results of social channel activities – in collaboration with the analytics team.
  • Provide insights on analytic reports.
  • Continually monitor new technological/creative developments around social channels and develop plans to inspire actionable opportunities.
  • Lead development of an ongoing communication strategy and editorial calendar based on marketing objectives.

Benefits

  • EPF
  • Socso
  • Medical
  • Incentives 
  • Monday to Friday

Additional Benefits

  • Annual Leave
  • EPF / SOCSO / PCB
  • Medical and Hospitalisation Leave
  • Performance Bonus

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