Short Video Creation & Copywriting
- Develop short video scripts for TikTok, Instagram, and Facebook to attract traffic.
- Write creative copies to enhance brand awareness.
Content Direction Planning
- PW Group: Focus on content about the precious metal recycling process, industry knowledge sharing, market trends, and business services promotion.
- Parcel King: Promote the safety and advantages of valuable item transportation, and logistics services for SMEs.
Market Hotspot Exploration
- Design appealing content tailored to market trends.
- Reach target customers effectively to boost traffic.
Ad Campaign Execution & Optimization
- PW Group: Attract B2B clients (e.g., gold merchants and pawnshops), increasing inquiries and conversions for recycling services.
- Parcel King: Attract customers needing valuable item or cold-chain transportation, expanding order volumes.
- Utilize ad tools like Facebook Ads Manager and TikTok Ads Manager to design and optimize campaigns for high ROI.
Data Analysis & Strategy Optimization
- Regularly track traffic metrics (e.g., click-through rate, conversion rate, and ad spending).
- Adjust content direction and ad strategies based on data feedback to improve precision and conversion rates.
Support Sales & Brand Goals
- Assist PW Group in expanding the market share of precious metal recycling.
- Promote Parcel King's transportation services to encourage customer orders.
- Collaborate with the business team to drive sales growth.