Social Media Advertising Management:
- Plan and execute advertising campaigns on platforms like TikTok and Instagram.
- Develop and optimize social media advertising strategies to reach target audiences.
- Analyze campaign performance data and provide recommendations to improve ROI.
Client and Influencer Liaison:
- Establish and maintain contact with advertising agencies, influencers, and other advertisers.
- Act as the company’s representative to discuss advertising strategies, collaboration opportunities, and campaign goals.
Campaign Coordination:
- Ensure all advertising content aligns with the company’s branding and marketing strategy.
- Coordinate and manage the delivery of advertising materials between the company and advertising partners.
Communication and Negotiation:
- Act as a mediator to resolve any discrepancies or issues between the company and advertisers.
- Negotiate contract terms, ad placements, and budgets with external partners.
Performance Tracking and Reporting:
- Monitor key performance indicators (KPIs) of advertising campaigns and provide updates to management.
- Prepare detailed reports on campaign outcomes and propose strategies for improvement.
Relationship Building and Expansion:
- Build and maintain long-term partnerships with influencers, advertising agencies, and other partners.
- Explore new media collaboration opportunities to enhance the company’s reach.