Digital Marketing Manager

Digital Marketing Manager - Roles & Responsibilities

• Develop a thorough understanding of all Dyson machines and categories available in Malaysia, along with the different USPs and target audiences
• Oversee social media content calendar planning (paid and organic), ensuring content alignment with tactical monthly promotions and ATL branding campaign storylines, as well as sufficient adherence to Dyson social media and digital branding guidelines
• Plan and manage annual budget allocation across digital media channels (social, EDM, SMS, Lazada/Shopee/Zalora, and other external partners)
• Guide, train, and mentor junior executives (Digital Marketing & Graphic Design), especially in copywriting and analytics
• Track and monitor the performance of social media content (paid & organic) daily, gaining insights and assessing against goals, making changes to creatives/budgets where necessary to optimise performance
• Lead the production of 1 livestream per quarter, in alignment with sales objectives – from scriptwriting, thematic/tactical angle, liaising with production agency, obtaining approval from Regional creative teams, guiding talents on set, working closely with the PR/Comms team to secure the appropriate KOLs and filming location(s)
• Work closely with the E-Commerce team to execute marketplace (e.g. Lazada/Shopee) sponsored ad campaigns (usually 1 mega campaign monthly along with smaller campaigns), monitoring ad performance closely and making adjustments as needed (up to an hourly basis if needed) throughout Teaser and D-day phases
• Monitor e-commerce traffic dashboards (Google Analytics, Google Data Studio), identifying trends and deriving actionable insights
• Seek out, develop, and maintain relationships with external partners (e.g. payment partners, external collaborators), negotiating win-win digital marketing collaborations on a quarterly basis at minimum
• Work closely with team members to prepare weekly/monthly performance report on all social media content postings and digital marketing campaigns.
• Participate in cross-departmental discussions (e.g. including but not limited to Physical Retail store teams in different states across Malaysia, 3rd-party retailer Key Account Managers, Offline Marketing) to identify trends/insights and brainstorm new and creative digital marketing activities/campaigns to meet business goals