Serba Wangi JH Sdn Bhd Company Overview & Details

About Serba Wangi JH Sdn Bhd

JATI rice is very much synonymous with its producer Serba Wangi Sdn Bhd. Our Company started its operation in 1993, and has become one of the nation’s leading rice millers and wholesalers focusing on the rice business. The business covers an extensive scale of activities ranging from milling, processing, packaging to the distribution of various rice and rice products under flagship brand JATI.

Compelling products that have been associated with the JATI brand come in the form of various renowned household names like Kapal Layar, Carnation, Songhe Noble Pine Crane, S. Wangi, Fres-Harves and Jati Signature. ecoBrown’s is the Company’s health rice series and has earned a place among health conscious consumers.

Vision & Mission

_{Excellence in Product Quality}

_{There is no secret in attributing the success of Serba Wangi to something other than quality products. Quality products can only be derived from quality paddy grown in the fertile regions of Kedah Darul Aman and also in the states of Perlis, Perak and Selangor, (collectively known as “The Granary”). We have set up rice mills to receive freshly harvested paddy from farmers directly. This enables us to implement quality control on the spot based on our quality standards of the rice being milled there before being sent to our branches for repacking. Complementing this natural factor, the other attributes include a good marketing strategy, good grading process and a stable market.}

_{Amongst the group of rice mills, Ban Heng Bee Rice Mill (1952) Sdn. Bhd., the single largest rice mill in the country located in Kedah Darul Aman, won the prestigious Best Rice Mill Award in 1988. It makes use of the multi-million cutting-edge European technology knowns as Rice Husk Fired Co-generation Steam Boiler (COGEN), which operates as an environmental and eco-friendly drying system through generating hot air from water. All our plants consistently churn rice with the highest standards of hygiene, quality and purity. It seeks to maintain the natural goodness and taste in every grain produced. In our endeavour to cater for consumers’ never-ending quest for the best, it would invariably reinforce our determination to ensure the stability of quality in the short-term and enhance it in the longer term.}

_{Our Company maintains a healthy composition of trained, qualified and experienced personnel to run the show, in pursuit of our dream to achieve a paradigm shift in processing, packaging and distribution par excellence to secure top rankings among our peers and competitors; and ultimately be rated as “The Best Amongst the Best” or “Crème de la Crème”. For it has been, and will always be, our Company’s philosophy to lead by example.}