• Developing, executing, and monitoring multiple digital initiatives to increase conversion, revenue, and profitability from paid search campaign on Google & Social Media
• Set Up and management of digital media campaign for brands across multiple channels & traffic sources
• Understanding customer value and utilizing strategies to drive quality traffic to the website/ landing website
• Monitor and analyses campaign data with react to competitor strategies
• Maximizing return on investment for allocated digital spends through ongoing optimization
• Ongoing account optimization, including structuring and targeting improvement (Geographical, demographic, dayparting, keyword searches and URL), search query mining, keyword expansions, negative keyword, and improvement of pay per click processes
• Making informed decision across dimensions of the account based on the current market result
• Generate weekly and monthly report on the campaign.
• To ensure ROI of the campaigns launched
• Partner with sales reps, client servicing team to support client need.

To add, you also need to manage our social media:

• To monitor online marketing mediums such as Facebook, Instagram, Twitter, LinkedIn and TikTok
• Build and launch Facebook ads
• Recommend new strategies based on objective campaign
• Work with designer, editor to produce image, audio & visual materials
• Cross departmental collaboration to ensure goal strategy alignment as mention brand identity
• Create and maintain advertising performance reports
• Familiar with Facebook Ads Manager, Audience insight, Creator Studio