Email Marketing:

• Conceptualize, create, and execute engaging email campaigns, including newsletters, lapsed donor emails, retargeting campaigns, and sales-driven emails.
• Segment email lists effectively based on donor personas, engagement levels, and past interactions.
• Continuously optimize email content and design to maximize open rates, click-through rates, and conversions.

Micro Donor Acquisition Campaigns:

• Develop and implement targeted campaigns to attract micro donors.
• Collaborate with the fundraising team to create compelling messaging and calls-to-action that resonate with potential micro donors.
• Monitor campaign performance and adjust strategies to improve donor acquisition metrics.

Salesforce for Leads Tracking and Conversion:

• Utilize Salesforce to manage leads, track donor interactions, and monitor conversion rates.
• Generate reports and analyze data to identify trends, opportunities, and areas for improvement in the donor conversion funnel.

Google Ads and SEO:

• Manage Google Ads campaigns to drive targeted traffic and conversions.
• Conduct keyword research and optimization to improve organic search rankings and increase website visibility.
• Monitor campaign performance, adjust bidding strategies, and optimize ad content for maximum ROI.

Analytics and Website Management:

• Implement tracking tools such as Google Analytics to monitor website traffic, user behavior, and conversion metrics.
• Analyze data to gain insights into audience demographics, preferences, and engagement patterns.
• Collaborate with the web development team to maintain and optimize the foundation’s website for performance, user experience, and SEO.