Creative Direction and Design

• Lead the creative process, from conceptualization to execution, for all marketing materials, including digital and print advertisements, social media content, website visuals, packaging, and more.
• Ensure that all design outputs reflect the brand's identity and positioning while staying current with fashion trends and industry standards.

Online and Offline Content Management

• Oversee the creation and curation of engaging online content, including website assets, social media visuals or videos, and email marketing campaigns.
• Manage the development of impactful offline materials, such as print advertisements, event collateral, and in-store displays.

Brand Messaging and Storytelling

• Oversee the development of compelling brand narratives and storytelling across various marketing channels to establish an emotional connection with our audience.
• Ensure consistent brand messaging is maintained throughout all marketing campaigns and touchpoints.

Marketing Strategy and Planning

• Develop and execute comprehensive marketing strategies that align with the company's overall objectives and target audience.
• Collaborate with the marketing team to create engaging campaigns that drive brand awareness, customer acquisition, and retention.

Market Research and Analysis

• Conduct market research and competitor analysis to identify trends, consumer preferences, and opportunities for the brand.
• Utilize data-driven insights to optimize marketing strategies and enhance campaign performance.

Team Leadership and Collaboration

• Lead, mentor, and inspire a team of designers, copywriters, and marketing professionals, cultivating a collaborative and innovative work environment.
• Collaborate closely with cross-functional teams, including product development, sales, and e-commerce, to align marketing efforts with business objectives.

Budget Management

• Manage the marketing and design budget effectively, allocating resources to achieve maximum impact and return on investment.