Full Time Marketing Specialist Jobs, Salary up to MYR 3,500 in Impress-Esteem Enterprise Melaka - Maukerja

Develop and implement comprehensive marketing strategies to enhance brand visibility and drive customer acquisition for our salon, academy, and skincare product lines (MAVI, MILLABEL, PHYSIO NATURA).

Manage and execute digital marketing campaigns across various platforms, including social media, email, and search engines, to achieve defined marketing objectives.

Create engaging and compelling marketing content, including social media posts, website copy, blog articles, and promotional materials, that aligns with brand messaging and resonates with our target audience.

Conduct thorough market research and competitor analysis to identify emerging trends, customer needs, and opportunities for product and service innovation.

Plan and coordinate marketing events, workshops, and promotional activities to drive engagement, generate leads, and foster customer loyalty.

Collaborate with internal teams, including sales and education, to ensure cohesive marketing efforts and support business growth objectives.

Monitor and analyze the performance of marketing campaigns using relevant KPIs, providing regular reports on key metrics and insights for continuous improvement.

Manage public relations activities, including media outreach and press release distribution, to enhance brand reputation and public perception.

Support product marketing initiatives, including product launches, promotional campaigns, and sales enablement materials, for our Italian skincare brands.

Maintain and update marketing collateral and digital assets, ensuring brand consistency across all touchpoints.

Develop and implement comprehensive marketing strategies to promote the salon, academy, and exclusive Italian skincare brands (MAVI, MILLABEL, PHYSIO NATURA) across various channels.

Manage and execute digital marketing campaigns, including social media marketing, email marketing, and search engine optimization (SEO), to drive brand awareness and customer engagement.

Create compelling and engaging marketing content, such as social media posts, website copy, blog articles, brochures, and promotional materials, ensuring brand consistency and alignment with marketing objectives.

Conduct market research and competitor analysis to identify market trends, customer needs, and opportunities for growth, providing insights to inform marketing strategies and product development.

Oversee brand management initiatives, ensuring a strong and consistent brand image across all touchpoints, and actively participating in public relations activities to enhance brand reputation.

Plan, coordinate, and execute marketing events, workshops, and promotional activities for the salon, academy, and product launches, ensuring successful outreach and engagement with target audiences.

Collaborate with sales teams and product managers to develop and execute effective product marketing strategies, including positioning, messaging, and promotional campaigns for the Italian skincare lines.

Monitor and analyze the performance of marketing campaigns using relevant metrics and KPIs, providing regular reports on campaign effectiveness and making data-driven recommendations for optimization.

Manage relationships with external agencies, vendors, and partners involved in marketing activities, ensuring timely and cost-effective delivery of services.