- Jalan Banting-Semenyih Kajang Selangor Malaysia
Working Location
Job Description
Responsibilities
Company: Sunflowershawl
Employment Type: Full-Time
Working Days: Monday – Friday (8am-5pm / 9am - 6pm/ 10am-7pm)
Salary: RM3,200 – RM4,000 per month
Experience: Minimum 2 years of relevant hands-on experience preferred
About the Role
Sunflowershawl is looking for a Creative & Social Media Executive who genuinely lives and breathes social media.
We are looking for someone who is highly creative, visually strong, constantly aware of what’s happening on Instagram and social media, and most importantly — hands-on.
This is not a coordination-only role.
You will personally be involved in developing campaign ideas, creating moodboards, planning content, shooting, editing and publishing content.
Your primary platform will be Instagram, and you will take ownership of growing and improving the brand’s presence on the platform.
Key Responsibilities
* Take primary ownership of Sunflowershawl Instagram account.
* Plan and manage Instagram content including Reels, Stories and feed posts.
* Create content from start to finish: ideation, shooting, editing, captioning and publishing.
* Maintain consistent daily/weekly social media activity.
* Stay highly updated with current Instagram, Reels, fashion and social media trends.
* Identify relevant trends and creatively adapt them to the Sunflower brand.
* Create spontaneous and real-time content including BTS, office moments, product arrivals, fittings, packing, events and launches.
* Monitor content performance and Instagram insights.
* Continuously experiment with new content formats to improve reach, engagement and website traffic.
* Engage with the community through relevant comments, replies and social interactions.
Creative & Campaign Development
* Develop creative concepts for product and collection launches.
* Prepare moodboards, visual references and campaign directions.
* Build the creative storyline for launches from teaser and product reveal through launch day and post-launch content.
* Develop content ideas that balance brand aesthetics with commercial/sales objectives.
* Translate brand direction from the founder into strong, executable creative concepts.
* Proactively propose new campaign and content ideas without waiting for detailed instructions.
Content Creation
* Personally shoot photo and video content using phone and/or camera.
* Edit short-form videos independently.
* Create Instagram Reels, Stories and other social-first content.
* Create simple graphic assets, collages, launch announcements and Story designs.
* Write engaging captions and social copy appropriate for the Sunflower audience.
* Maintain and organise raw footage, edited content and campaign assets.
Photoshoots & Launches
* Prepare creative direction, references and shot lists for photoshoots.
* Assist with styling, props, locations, framing and overall visual direction.
* Work closely with models, photographers and the internal team during shoots.
* Ensure sufficient content is produced for each campaign and launch.
* Cover company events, pop-ups, launches and selected brand activities for social media.
* Turn event and behind-the-scenes moments into usable social content.
Team Collaboration
* Work closely with the founder on overall brand and creative direction.
* Collaborate with our TikTok/content team so campaigns remain consistent across platforms while keeping content native to each platform.
* Coordinate with operations and e-commerce teams to ensure campaign information, products and launch materials are ready on time.
Who We’re Looking For
You may be a good fit if you:
* Have approximately 2–4 years of hands-on experience in social media, content creation, creative marketing or a related role.
* Have strong experience with Instagram, Reels and short-form content.
* Are genuinely interested in and highly aware of social media trends.
* Have a strong eye for fashion, styling, aesthetics and visual storytelling.
* Can independently take an idea from concept → shoot → edit → publish.
* Are comfortable creating content yourself instead of relying on a separate editor or production team.
* Can develop moodboards and campaign concepts.
* Understand the difference between content that is simply beautiful and content that attracts attention and sells products.
* Are comfortable working in a fast-moving fashion/e-commerce environment.
* Are organised, proactive and able to manage deadlines.
* Can work independently without needing constant instructions or follow-ups.
* Are resourceful and solution-oriented.
* Have good communication skills in Bahasa Malaysia and English.
Experience in fashion, beauty, lifestyle or e-commerce brands is highly preferred.
Skills
Candidates should be comfortable with:
* Instagram & Instagram Reels
* CapCut and/or Adobe Premiere Pro
* Canva
* Basic photo/video shooting
* Basic graphic design
* Moodboard and creative presentation preparation
* Social media analytics/Instagram Insights
Knowledge of Photoshop, Illustrator, Lightroom or other creative software is an advantage.
Portfolio Required
A portfolio is compulsory for this position.
Please include examples of work that you personally contributed to, such as:
* Instagram/Reels content
* Videos you personally shot and edited
* Social media accounts you have managed
* Campaign concepts
* Moodboards
* Product/fashion content
* Photography or visual work
Please clearly state your individual contribution to campaigns involving a larger team.
Applications without relevant work samples may not be shortlisted.
Our Hiring Process
Shortlisted candidates may go through:
1. Portfolio Review
We will review your previous work and social media experience.
1. Interview
We want to understand your creative thinking, social media awareness and how you approach content.
1. Paid Creative Assessment
Final shortlisted candidates may be invited to complete a small paid creative assessment based on a Sunflower product.
The assessment may involve preparing a mini campaign direction/moodboard and creating a short piece of social content.
How to Apply
Please submit:
1. Your CV/resume
2. Your portfolio or link to your work
3. Relevant Instagram/TikTok/social media accounts or campaigns you have worked on
4. A short introduction about yourself and your experience
5. Your current and expected salary
6. Your availability / notice period
Important: Please only submit work that you personally created or clearly explain your contribution to collaborative work.
Pay: RM3,200.00 - RM4,000.00 per month
Benefits:
Work Location: In person
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