Job Responsibilities

• Manage social media platforms including Facebook, Instagram, TikTok and Xiaohongshu (XHS).

• Plan content calendars, campaigns, captions and short-form video scripts.

• Develop engaging content that supports both brand awareness and sales.

• Monitor trends, engagement and content performance to improve results.

• Develop content ideas, campaign concepts and creative angles.

• Write engaging captions, short-form video scripts, hooks and CTAs.

• Adapt content for TikTok, Reels and XHS to drive engagement and conversion.

• Brief and coordinate with designers, videographers, KOLs/KOCs and content creators.

• Ensure content supports both brand awareness and business objectives.

• Manage and optimise Shopee, Lazada and TikTok Shop.

• Optimise product listings, store merchandising, promotions and campaigns.

• Monitor e-commerce performance and identify opportunities to improve conversion and sales.

• Plan and execute digital campaigns to drive enquiries, bookings and sales.

• Track key metrics including engagement, traffic, leads, conversion, sales and ROAS.

• Analyse campaign results and recommend improvements to maximise marketing performance.

Job Requirements

• Bachelor's Degree in Marketing, Digital Marketing, Communications, E-Commerce or a related field

• Minimum 3 years of relevant experience in Social Media Marketing, Digital Marketing, Content Marketing, E-Commerce or a similar role

• Strong hands-on knowledge of Facebook, Instagram, TikTok and Xiaohongshu (XHS)

• Experience managing e-commerce platforms such as Shopee, Lazada and/or TikTok Shop

• Strong copywriting and content development skills

• Able to write engaging short-form video scripts and promotional content

• Good understanding of social media trends and digital consumer behaviour

• Strong commercial awareness with the ability to connect marketing activities to business results

• Strong analytical and problem-solving skills

• Able to manage multiple campaigns, projects and deadlines simultaneously

• Good communication and coordination skills

• Able to work independently, take initiative and execute ideas with minimal supervision

• Comfortable working in a fast-paced environment and adapting to changing digital trends