Full Time Assistant Manager - Marketing CRM - Partnerships Jobs, in MR DIY International Selangor - Maukerja

As the MR.DIY CLUB loyalty app transitions into its critical monetization phase (Phase 2) and expands across Southeast Asia, we are seeking a strategic and highly operational Assistant Manager, CRM & Partnerships. Acting as the second-in-command for loyalty operations, you will independently drive the commercial success of our external merchant network while orchestrating the technical integrations required to bring them to life. You will own the ongoing health of the Malaysian CRM ecosystem, driving measurable ROI, and collaborate closely with IT, Legal, and regional teams to support our cross-border scalability.

Responsibilities

1. Strategic Partnerships & Commercial ROI

• Commercial Strategy: Define and execute the partnership roadmap. Identify, negotiate, and secure high-impact merchant partnerships that drive tangible value to the MR.DIY CLUB ecosystem.

• Lifecycle & Account Management: Own the end-to-end partner lifecycle. Lead quarterly business reviews with key merchants to optimize voucher mechanics, negotiate higher-tier offers, and ensure long-term commercial alignment.

• Monetization & Analytics: Drive Phase 2 ROI. Analyze partnership performance metrics (redemption rates, CPA, points issuance/burn) to optimize program profitability and present strategic recommendations to senior management.

2. Technical Integration & System Ownership

• Technical Onboarding & Compliance: Oversee the end-to-end technical setup for new merchants. Ensure technical integrations and data flows comply strictly with internal data security standards and regional privacy laws.

• UAT & Release Management: Orchestrate User Acceptance Testing cycles for production fixes and new project rollouts. While you may assist in execution, your core focus is managing the testing pipeline, reviewing test scripts with vendors, and ensuring rigorous regression testing.

• System Sign-Off: Act as the final business gatekeeper. Provide formal UAT sign-offs to confirm business objectives are met, and lead post-deployment health checks and system certification exercises.

3. Cross-Functional Leadership & Operations

• Stakeholder Alignment: Serve as the primary commercial and operational liaison between Marketing, IT, Finance, Legal, and external vendors.

• Project Governance: Drive the delivery of CRM modules by monitoring timelines, mitigating risks, and holding cross-functional teams accountable to project milestones.

• Change Management: Lead communication strategies for system updates.

• Oversee the development of training materials, user guides, and internal briefings to ensure seamless operational adoption across departments.

Experience & Requirements

• Experience: min 5 years in Partnership Management, CRM Operations, Account Management, or Loyalty Strategy, ideally within retail or e-commerce.

• Commercial Acumen: Proven ability to independently negotiate complex B2B partnerships and a strong track record of driving ROI through data-backed CRM campaigns.

• Technical Fluency: Deep understanding of app architecture, API integrations, and system workflows. Must be highly capable of translating technical constraints into commercial solutions.

• UAT/QA Leadership: Solid experience overseeing system testing lifecycles, managing bug-tracking processes, and orchestrating deployments with IT and external vendors.

• Data & Compliance: Strong working knowledge of data privacy principles (e.g., PDPA) and experience governing secure data-sharing practices with third parties.

• Stakeholder Management: Exceptional ability to influence and align senior cross-functional stakeholders without direct reporting authority.

• Regional Mindset: Experience scaling operations, harmonizing systems, or coordinating cross-border initiatives is a significant advantage.