Role Overview
The Associate Director, Commercial Solutions is responsible for driving the growth and adoption of Principal Trading (PT) solutions across the agency. The role oversees end-to-end PT deal management, monitors commercial performance against commitments, and ensures accountability for delivering commercial targets and business objectives.
Key Responsibilities
1. Principal Trading (PT) Strategy & Commercial Growth
- Drive the adoption and upsell of Principal Trading (PT) solutions across agency clients through collaboration with media planning teams, media partners, and key clients.
- Develop integrated commercial solutions that align client objectives with business and revenue growth.
- Identify new commercial opportunities to expand PT adoption and maximize trading value.
- Deliver Principal Trading growth targets through proactive commercial planning and execution.
2. PT Deal Management & Commercial Execution
- Lead and support end-to-end PT deal management, including commercial assessments, deal structuring, negotiations, submissions, approvals, follow-ups, and successful deal closure.
- Work closely with internal stakeholders and media partners to ensure deals are commercially competitive, compliant, and delivered within agreed timelines.
- Maintain governance and accountability throughout the commercial deal lifecycle.
3. Commercial Performance & Business Optimization
- Monitor PT performance against annual commitments, revenue targets, and vendor agreements.
- Track pacing, deal consumption, and utilization to ensure commitments are achieved.
- Produce regular performance and consumption reports, highlighting risks, opportunities, and key variances.
- Analyze performance gaps by vendor and client, identify root causes, and develop action plans with stakeholders to improve delivery and commercial outcomes.
4. Client & Partner Management
- Build and maintain strong relationships with media planning teams, key clients, and media partners to drive commercial success.
- Collaborate with stakeholders to identify business opportunities and deliver value-driven commercial solutions.
- Support Joint Business Plans (JBPs) and strategic commercial initiatives with media partners.
5. Commercial Excellence & Innovation
- Drive the implementation and adoption of innovative commercial products and trading solutions.
- Partner with cross-functional teams to improve commercial processes, operational efficiency, and execution excellence.
- Continuously identify opportunities to optimize PT performance and improve commercial capabilities.
6. Commercial Accountability
- Deliver Principal Trading revenue growth and commercial objectives through effective planning and execution.
- Take ownership of commercial timelines, issue resolution, governance, and successful delivery of PT initiatives.
- Build credibility with internal and external stakeholders by consistently delivering business commitments and commercial outcomes.
Job Requirements
- Bachelor's Degree in Business, Marketing, Finance, Economics, Communications, or a related field.
- Minimum 6-8 years of experience in media, advertising, commercial partnerships, trading, business development, account management, or a related commercial function.
- Strong understanding of the media and advertising landscape, including digital media, media buying, planning, trading, and commercial partnership models.
- Proven experience in commercial negotiations, deal management, contract discussions, and stakeholder management.
- Demonstrated ability to identify growth opportunities, drive revenue generation, and achieve commercial targets.
- Strong financial and analytical acumen with the ability to interpret performance data, revenue reports, forecasts, and business trends.
- Experience managing vendor relationships and collaborating with cross-functional teams to deliver business objectives.
- Excellent project management skills, with the ability to manage multiple priorities, stakeholders, and timelines simultaneously.
- Strong communication, presentation, and influencing skills, with the ability to engage senior internal and external stakeholders.
- Results-driven, commercially minded, and comfortable working in a target-oriented environment.
- Proactive problem-solver with strong attention to detail and a continuous improvement mindset.
- Advanced proficiency in Microsoft Excel and PowerPoint, with experience preparing business cases, commercial proposals, and performance reports.
- Ability to work independently while fostering strong collaboration across teams and functions.
Measures of Success
Principal Trading Performance
- Deliver x% YoY growth in Principal Trading revenue.
- Achieve PT revenue, incentive, and commercial growth targets as agreed with the business.
- Drive increased adoption and upsell of PT solutions across agency clients.
Commercial Performance
- Monitor monthly pacing against PT commitments and deal consumption.
- Produce accurate and timely commercial performance reports.
- Identify top variances by vendor and client and implement action plans to close performance gaps.
- Ensure vendor commitments are delivered within agreed timelines.
- Ensure relevant renewals and identify new partners for commercial value.
Deal Management
- Ensure timely completion of PT assessments, negotiations, approvals, deal submissions, and closures.
- Maintain strong governance and compliance across all commercial deals.
- Improve commercial efficiency through effective pipeline and opportunity management.
Stakeholder Management
- Strengthen collaboration with media planning teams, media partners, and key clients.
- Support successful execution of Joint Business Plans (JBPs) and strategic commercial initiatives.
- Maintain high stakeholder satisfaction through proactive communication and delivery of commitments.