Sales Director – ERP Solutions
Position Summary
MSC Consulting is seeking a high-performing and commercially driven
Sales Director – ERP Solutions
to lead the growth of our ERP and business applications business.
This is a senior leadership role responsible for
revenue growth, sales strategy, team performance, pipeline development, key account growth, strategic partnerships, and market expansion
.
The Sales Director will lead the ERP sales organisation with a strong focus on Microsoft Dynamics 365 Business Central and related solutions, including cloud ERP, AI, automation, analytics, Power Platform, integration, managed services, and digital transformation.
The role requires a leader who can
set strategy, build a high-performance sales team, develop new markets, personally lead strategic deals, and create a predictable and scalable sales engine
.
Key Responsibilities
1. Sales Strategy & Business Growth
Develop and execute the overall ERP sales strategy in line with MSC Consulting's business objectives.
Own the company's annual and quarterly ERP sales targets.
Drive growth across: New customer acquisitionExisting customer expansionERP implementation servicesCloud subscriptionsManaged servicesSupport contractsAI and automation solutionsBusiness applications and add-on solutions
Identify new verticals, customer segments, market opportunities, and strategic accounts.
Develop go-to-market strategies for new solutions and services.
Establish a scalable and repeatable sales model capable of supporting long-term business growth.
Work with management to define pricing, packaging, commercial strategy, and market positioning.
2. Revenue & Commercial Ownership
The Sales Director will be accountable for overall sales performance and commercial outcomes.
Responsibilities include:
Delivering annual sales revenue and gross profit targets.
Managing sales performance against budget.
Maintaining healthy deal margins.
Driving recurring revenue growth.
Reviewing commercial terms for strategic opportunities.
Negotiating key contracts and major deals.
Ensuring sales commitments are commercially viable and operationally deliverable.
Managing discounts and pricing within approved authority levels.
Identifying revenue risks and implementing corrective action plans.
The Sales Director is expected to balance
revenue growth, profitability, customer value, and long-term business sustainability
.
3. Sales Team Leadership
Lead, coach, mentor, and develop the ERP sales team.
Set individual and team targets aligned with company objectives.
Establish clear performance expectations and accountability.
Conduct regular: Sales pipeline reviewsForecast meetingsAccount reviewsDeal strategy sessionsPerformance reviews
Support sales team members in complex or high-value opportunities.
Identify skill gaps and provide appropriate coaching or training.
Recruit and develop high-performing sales talent when required.
Build a strong performance culture based on ownership, discipline, collaboration, and results.
Take corrective action where performance consistently falls below expectations.
4. Pipeline Development & Forecasting
Build and maintain sufficient qualified pipeline to support revenue targets.
Establish minimum pipeline coverage expectations across the sales team.
Ensure opportunities are accurately recorded and maintained in CRM.
Monitor: Pipeline valuePipeline coverageSales stage progressionOpportunity ageingConversion ratesDeal velocityWin/loss ratios
Ensure sales opportunities are properly qualified before significant pre-sales resources are committed.
Provide management with accurate weekly, monthly, quarterly, and annual forecasts.
Identify forecast risks early and take appropriate action.
Sales forecasting must be based on
evidence, customer engagement, commercial readiness, and realistic probability of closure
.
5. Enterprise & Consultative Selling
Lead strategic ERP opportunities from initial qualification through contract closure.
Personally engage in high-value, complex, and strategic opportunities.
Build relationships with senior customer stakeholders, including: CEOCFOCOOCIOFinance DirectorOperations DirectorBusiness Owners
Understand customer business challenges, operational processes, and transformation objectives.
Position MSC Consulting's solutions based on measurable business outcomes.
Develop strong business cases covering: Productivity improvementCost reductionProcess automationBusiness visibilityScalabilityRisk reductionDigital transformationReturn on investment
Guide the sales team away from purely product-led selling toward value-based and consultative selling.
6. Microsoft Dynamics 365 & ERP Solution Sales
Drive sales across MSC Consulting's solution portfolio, including:
Microsoft Dynamics 365 Business Central
ERP implementation and consulting
Dynamics 365 upgrades and cloud migration
Microsoft Power Platform
Power BI
Workflow automation
AI-powered business solutions
ERP integration
Industry solutions
Mobile business applications
Managed services
Support and maintenance services
Business process automation
Custom ERP extensions and applications
The Sales Director should maintain a strong understanding of the ERP market, competitive landscape, customer trends, and emerging technologies.
7. Strategic Account Management
Develop and maintain executive-level relationships with key customers.
Identify expansion opportunities within existing customer accounts.
Develop account growth plans for strategic customers.
Increase customer lifetime value through: Additional modulesUser expansionERP upgradesCloud migrationAutomationAI solutionsManaged servicesSupport services
Monitor customer satisfaction and commercial relationships.
Support the resolution of major commercial or relationship issues.
Reduce customer attrition and increase long-term account value.
8. Partner & Ecosystem Development
Build strong relationships with Microsoft and strategic technology partners.
Develop joint sales and co-selling opportunities.
Work closely with: Microsoft account teamsDistributorsCloud service providersISV partnersReferral partnersIndustry associations
Develop partner-led pipeline and referral opportunities.
Identify potential strategic alliances that can accelerate market growth.
Represent MSC Consulting at: Microsoft eventsIndustry conferencesCustomer eventsWebinarsNetworking sessionsPartner meetings
9. Sales Governance & Process
Establish and enforce consistent sales processes across the team.
Ensure every opportunity follows defined qualification and approval procedures.
Improve sales productivity through CRM, automation, dashboards, and AI tools.
Ensure appropriate documentation for: Customer requirementsOpportunity qualificationPricing approvalProposal preparationContract negotiationProject handover
Ensure proper sales-to-delivery handover after contract award.
Minimise unrealistic commitments and scope gaps during the sales process.
10. Cross-Functional Leadership
Work closely with:
Pre-Sales
Functional Consulting
Technical Consulting
Project Delivery
Customer Support
Marketing
Finance
Operations
Senior Management
The Sales Director must ensure strong alignment between what is
sold, priced, committed, delivered, and supported
.
Key Performance Indicators
Performance will be measured using both financial and operational KPIs.
Revenue Performance
Annual sales revenue achievement
Gross profit achievement
New business revenue
Existing customer growth
Recurring revenue growth
Pipeline Performance
Minimum qualified pipeline coverage
Pipeline growth
Opportunity conversion rate
Sales cycle duration
Average deal value
Forecasting
Monthly and quarterly forecast accuracy
Forecast-to-actual sales performance
Pipeline quality
Customer Acquisition
New customers acquired
Strategic accounts won
New industry sectors penetrated
Account Development
Upsell and cross-sell revenue
Customer retention
Customer lifetime value
Strategic account growth
Team Performance
Percentage of sales team achieving quota
Sales productivity per salesperson
Team pipeline contribution
Sales activity and conversion effectiveness
Recommended KPI Expectations
Subject to annual business planning, typical expectations may include:
100%+ annual sales target achievement
Minimum 3× qualified pipeline coverage
Quarterly forecast accuracy of 85–90% or above
Achievement of agreed gross margin targets
Growth in recurring revenue
Increase in average deal value
Consistent new customer acquisition
Majority of sales team achieving individual targets
Requirements
Experience
Minimum
10 years of B2B sales experience
in ERP, enterprise software, SaaS, technology, or business applications.
Minimum
5 years of sales leadership experience
.
Proven track record of consistently achieving substantial sales targets.
Demonstrated experience managing enterprise ERP or complex solution sales.
Strong experience managing multi-stakeholder and consultative sales cycles.
Experience negotiating high-value commercial agreements.
Experience selling to senior executives and business owners.
Experience with the following is highly advantageous:
Microsoft Dynamics 365 Business Central
Microsoft Dynamics NAV
Dynamics 365
SAP
Oracle
NetSuite
Sage
Acumatica
Other ERP or enterprise software platforms
Competencies
The successful candidate should demonstrate:
Strong commercial judgment
Strategic thinking
Sales leadership
People management
Consultative selling
Enterprise account management
Negotiation
Executive communication
Forecasting discipline
Pipeline management
Customer relationship management
Business acumen
Financial awareness
Problem-solving
Decision-making
Stakeholder management
The candidate must be comfortable discussing customer processes in areas such as:
Finance
Sales
Purchasing
Inventory
Distribution
Manufacturing
Projects
Warehousing
Operations
Reporting and analytics
Leadership Attributes
We are looking for a Sales Director who:
Takes ownership of results.
Is highly accountable and target-driven.
Leads from the front.
Is willing to personally engage in strategic deals.
Makes decisions based on facts and commercial impact.
Coaches rather than simply manages.
Builds strong customer and partner relationships.
Is disciplined with pipeline and forecasting.
Creates urgency without sacrificing quality.
Works collaboratively with consulting and delivery teams.
Understands that successful selling includes protecting delivery quality and profitability.
Can build a scalable sales organisation, not just close individual deals.
Reporting Structure
Reports To:
CEO / COO
Direct Reports may include:
Sales Managers
Business Development Managers
Account Managers
Sales Executives
Inside Sales / Lead Generation Team
Since 2003, MSC Consulting has been known to serve the needs of Asia's fast-growing companies by providing innovative solutions to integrate business management and processes with information technology. Accorded the "Preferred ERP Solutions Provider" for Microsoft Dynamics 365, MSC Consulting has differentiated themselves from other ERP software providers by proving to be an invaluable partner to companies on a quest for proven effective solutions to increase their productivity, to enhance their employees' performance, and to ensure the company has a solid and competitive platform for rapid and sustainable growth.
Through innovative and optimised business solutions, MSC Consulting has made fast-growing enterprise accelerate their growth even faster.