- Seremban Negeri Sembilan Malaysia
Full Time Marketing Manager - Retail F-B Jobs, in Randstad Malaysia Negeri Sembilan - Maukerja
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Job Description
Responsibilities
About The Company
Our client is a world-renowned F&B retail franchise with a significant and beloved presence in Malaysia. Known for their high-quality baked goods the company has built deep brand loyalty among Malaysian consumers. They offer a dynamic and agile environment where creativity and results-driven thinking are championed, providing an excellent platform for brand builders to thrive.
About The Role
We are seeking a strategic and hands-on Marketing Manager to lead the brand’s presence in the Malaysian market. As a sole contributor for Malaysia, you will play a pivotal role in shaping brand equity, driving innovation, and delivering sustainable top-line growth. This role requires a high degree of autonomy, creative problem-solving, and the ability to execute end-to-end marketing initiatives in a competitive retail landscape.
Key Responsibilities
Our client is a world-renowned F&B retail franchise with a significant and beloved presence in Malaysia. Known for their high-quality baked goods the company has built deep brand loyalty among Malaysian consumers. They offer a dynamic and agile environment where creativity and results-driven thinking are championed, providing an excellent platform for brand builders to thrive.
About The Role
We are seeking a strategic and hands-on Marketing Manager to lead the brand’s presence in the Malaysian market. As a sole contributor for Malaysia, you will play a pivotal role in shaping brand equity, driving innovation, and delivering sustainable top-line growth. This role requires a high degree of autonomy, creative problem-solving, and the ability to execute end-to-end marketing initiatives in a competitive retail landscape.
Key Responsibilities
- Lead the development and execution of annual marketing plans and brand strategies to drive market share and brand love.
- Champion product innovation and localized menu development, managing the process from concept to go-to-market execution.
- Deliver high-impact 360 campaigns across ATL, BTL, and digital platforms, ensuring consistent brand positioning.
- Manage P.R. activities and lead external agency relationships (creative, media, and digital) to ensure high-quality outcomes.
- Analyze market trends, consumer insights, and sales data to generate actionable strategies for growth.
- Oversee the A&P budget allocation and track ROI to ensure cost efficiency and marketing effectiveness.
- Collaborate with internal stakeholders and regional teams to align on-channel strategies and promotional activations.
- Lead performance reviews and post-mortem reports to provide recommendations for continuous improvement.
- Bachelor’s Degree in Marketing, Business Administration, or a related field.
- 6–10 years of marketing experience, within the F&B or retail sectors.
- Proven track record in successful product innovation and leading 360 marketing campaigns.
- Strong commercial acumen and a deep understanding of the Malaysian retail dynamics and consumer behavior.
- Excellent stakeholder management and communication skills, with the ability to work effectively as a sole contributor.
- Proactive and resourceful mindset with a passion for brand building and lifestyle trends.
- Proficiency in data analysis and Microsoft Office tools for performance tracking and reporting.
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