About the Role
We are a performance driven digital agency seeking an Account Manager who owns client growth, not just account servicing.
This role is responsible for retaining, expanding, and strategically growing client accounts through a full-funnel understanding of digital marketing. You will be acting as the bridge between client goals and internal execution, ensuring every project ties back to measurable business outcomes.
This is not a cold sales role, but you are expected to identify growth opportunities within accounts and convert them into revenue.
Core Responsibilities
1. Client Ownership & Growth (Primary Focus)
- Own a portfolio of client accounts and be accountable for retention and revenue growth
- Build deep understanding of client business, audience, and funnel gaps
- Proactively identify upsell / cross-sell opportunities based on data & performance
- Translate marketing performance into business insights clients can act on
- Drive quarterly growth plans for each account
2. Strategy & Consultation (Full Funnel Thinking)
- Recommend solutions across the full funnel:
- Guide clients on budget allocation, channel mix, and scaling strategies
- Lead campaign reviews with a focus on ROI, not just reporting
- Challenge clients when needed, not just take instructions
3. Project & Execution Alignment
- Work closely with internal teams (performance, creative, content, tech)
- Ensure campaigns are delivered on time, on brief, and on strategy
- Translate client needs into clear internal direction
- Anticipate risks and solve issues before escalation
4. Light Business Development (Within Scope)
- Expand existing accounts through structured opportunities
- Support inbound leads or warm opportunities when needed
- Prepare proposals and pitch strategic solutions (not hard selling)
- Focus on account expansion & conversion of warm opportunities
5. Performance Tracking & Accountability
- Track account health: retention, revenue growth, campaign performance
- Maintain CRM hygiene and pipeline visibility
- Be accountable to account-level KPIs, not just activities