About the Role
ThreatBook is looking for a high-energy Growth Marketing Intern who lives at the intersection of community building, content strategy, and data-driven experimentation. You won’t just be "posting on social"—you will be helping build the pulse of our practitioner community and translating complex threat research into narratives that capture the attention of the global security industry.
Key Responsibilities
1. Community Engineering & Growth
- From Zero to One: Build and scale ThreatBook’s practitioner community across key platforms.
- Onboarding UX: Design and A/B test onboarding flows to transform new members into "power users."
- Direct Outreach: Identify and engage with security researchers on GitHub and niche communities to drive brand awareness.
- Health Tracking: Monitor and report on North Star metrics: Growth Rate, Activation, and Retention.
2. Content & Research Production
- Research Workflow: Own the end-to-end publishing pipeline for ThreatBook’s high-impact threat research reports.
- Multi-Channel Adaptation: Format technical reports into web-friendly blog posts and distill key findings into viral-ready LinkedIn content.
- Editorial Management: Maintain the content calendar to ensure a consistent heartbeat of technical insights.
3. Growth Experiments
- Rapid Iteration: Propose and execute weekly experiments to drive product signups and community membership.
- Distribution Strategy: Test how different "hooks" perform across LinkedIn, GitHub, and Reddit.
- The Growth Log: Maintain a rigorous log of hypotheses, results, and actionable learnings to be presented to the marketing team.
4. Social Media & Analytics
- Platform Management: Schedule approved content and manage daily engagement on LinkedIn.
- Sentiment Monitoring: Flag technical queries or high-value comments for the marketing and engineering teams.
- Performance Reporting: Deliver weekly and monthly summaries of growth metrics and experiment ROI.
Who You Are
- Cyber-Curious: You don't need to be a hacker, but you must be genuinely fascinated by the world of threat intelligence and cybersecurity.
- Data-Informed: You prefer making decisions based on numbers rather than "gut feelings."
- Self-Starter: You enjoy the ambiguity of building something from scratch and aren't afraid to "fail fast."
- Strong Communicator: You can take a dense 20-page technical report and summarize the "why it matters" in three punchy bullet points.