Role Purpose
The Marketing Campaign Admin is responsible for executing and supporting loyalty, cards, and payment programmes and promotional campaigns to drive customer engagement and programme effectiveness.
The role focuses on coordinating campaign execution, managing customer communications, tracking performance, and supporting data driven insights to improve campaign outcomes. Working closely with cross functional stakeholders, the Marketing Campaign Admin ensures effective integration across programmes, systems, processes, and controls while maintaining compliance and operational discipline.
Key Responsibilities
1. Campaign & Programme Execution (Loyalty, Cards & Payments)
- Execute and deliver loyalty, cards, and payment programmes and promotional campaigns in accordance with defined objectives, timelines, and standards.
- Support end to end delivery of campaigns across owned channels, ensuring accuracy, consistency, and timely execution.
- Contribute to the improvement of existing programmes and the development of new campaigns based on performance insights and business needs.
2. Customer Communications & Content Support
- Develop and manage basic customer communication materials, including member engagement plans, eDMs, app push notifications, and webpage content updates.
- Support content management activities to ensure clear, accurate, and compliant customer communications across channels.
3. Performance Tracking, Analysis & Insights
- Track campaign and programme performance through data capture, analysis, and reporting against defined KPIs, budgets, and OPEX.
- Conduct post campaign reviews and member purchase analyses to assess effectiveness and identify improvement opportunities.
- Support offer personalisation and targeting approaches for defined customer or member segments.
4. Project Coordination & Stakeholder Collaboration
- Lead, coordinate, and/or contribute to cards, payments, and loyalty project initiatives, primarily in Singapore and, where required, other markets.
- Collaborate cross functionally to ensure end to end integration across programme design, financials, controls, processes, and systems to deliver effective and efficient outcomes.
- Act as the central in market contact point for loyalty and card related projects, issues, and operational follow ups.
5. Problem Solving, Governance & Market Awareness
- Perform ad hoc analysis and troubleshooting to resolve issues, improve processes, and support continuous improvement.
- Monitor competitive activities, industry developments, and consumer trends to inform programme enhancements.
- Ensure compliance with all applicable regulations, policies, and internal controls, including data privacy and payment security requirements (e.g. PCI).
Required Experience and Skills
- Minimum 3 years of experience in business analysis, marketing operations, campaign administration, loyalty programmes, or a related field.
- Strong numerical and analytical capability, with experience in performance tracking, reporting, and post‑campaign analysis.
- Comfortable working with systems, data, and digital tools, with the ability to quickly learn new platforms and technologies.
- Strong coordination and stakeholder engagement skills, with the ability to work effectively across cross‑functional teams.
- Excellent written and verbal communication skills, with the ability to support clear customer and internal communications.
- Highly detail‑oriented, organised, and able to manage multiple activities concurrently.
- Proficient in Microsoft Office applications, particularly Excel, PowerPoint, and Word.
- Self‑motivated and proactive, demonstrating ownership, accountability, and initiative.
Additional Skills (Advantageous):
- Experience supporting or executing marketing, loyalty, or promotional campaigns.
- Familiarity with customer or member acquisition, engagement, and retention initiatives.
- Ability to generate or adapt basic marketing communication materials, such as simple key visuals, content layouts, or campaign support assets.
- Experience in the fuels market will be preferred.