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Kerja Kerja Dari Rumah, Chief Marketing Officer (CMO) di High Street Resources - Maukerja

Chief Marketing Officer (CMO)

High Street Resources

Undisclosed

Singapore

Kongsi
Simpan

Lokasi Kerja

  • Singapore

Penerangan Kerja

Tanggungjawab

Chief Marketing Officer (CMO)

Remote | CET-compatible timezone (UTC+1 to UTC+4) | Full-time

Job Overview

We are seeking a Chief Marketing Officer (CMO) to lead the development and execution of a global marketing and brand strategy for a premium financial services platform.

This role sits within the executive leadership team and is responsible for positioning the business as a trusted partner for high-net-worth and ultra-high-net-worth individuals, family offices, and institutional investors.

The CMO will drive brand authority, client acquisition, and market presence through a combination of strategic partnerships, targeted engagement, and data-driven marketing initiatives.

Key ResponsibilitiesBrand Strategy & Positioning
  • Define and execute global brand strategy within the wealth management and investment landscape
  • Build a differentiated positioning targeting HNWI/UHNWI and institutional audiences
  • Ensure consistency across all markets and communication channels
Client Acquisition Strategy
  • Develop targeted acquisition strategies for HNWI, UHNWI, and family offices
  • Build long-term relationship-driven marketing funnels
  • Segment and tailor outreach for private investors and institutional partners
Marketing Channels & Communication
  • Manage a multi-channel ecosystem including:
    • Private events and exclusive forums
    • Strategic partnerships
    • Digital platforms and thought leadership
  • Ensure communication reflects a premium, discreet, and high-trust positioning
Strategic Partnerships & Market Presence
  • Establish relationships across financial ecosystems, family offices, and private banking networks
  • Lead high-profile events, forums, and industry collaborations
  • Expand presence across key global financial hubs
Content, PR & Thought Leadership
  • Oversee production of market insights, research, and investor-focused content
  • Drive PR strategy and executive visibility
  • Position leadership as industry thought leaders
Digital Strategy & Performance
  • Lead digital marketing strategy (web, SEO, campaigns, investor communications)
  • Implement data-driven KPIs and performance tracking
  • Continuously optimize campaigns and client engagement models
Leadership & Collaboration
  • Build and lead a high-performing marketing function
  • Partner with investment, product, and business development teams
  • Align marketing with revenue and client growth objectives

Requirements
  • 10+ years in senior marketing leadership roles within financial services (wealth management, private banking, fintech, asset management)
  • Proven experience marketing to HNWI/UHNWI audiences
  • Strong track record in building premium brands and driving client acquisition
  • Experience in complex, low-awareness or long sales cycle products
  • Exposure to global or multi-market campaigns
  • Strong background in partnerships, PR, and high-level events
  • Data-driven mindset with experience in marketing analytics
  • Excellent leadership and stakeholder management skills
  • Fluent English required

Nice to Have
  • Experience with family offices or international investors
  • Background in fintech or alternative investments
  • Understanding of regulatory environments

Peringatan Penting

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