Mama’s Choice is committed to giving mums peace of mind and empowering them to make the best choices during their early motherhood journey. We believe that all mums should have access to personal care and treatment products that are safe for them and their little ones right from the first trimester – and that this should neither be challenging nor expensive.
Scope of the Role:
Are you someone who enjoys having fun at work while driving meaningful results in a fast-paced, dynamic environment? Are you passionate about making an impact? If so, we’d love to hear from you.
This is an exciting opportunity with a steep learning curve and strong growth potential. As a Senior Associate - eCommerce & Performance Marketing, you will take ownership of end-to-end ecommerce campaign management, including planning, execution, analysis, and optimization.
Responsibilities:
Sales & Growth Execution
- Develop and implement strategy to drive online sales, increase conversion rates, and enhance user experience across all marketplace platforms
- Manage online campaign participation, promotions, pricing and discount to drive customer acquisition and retention
- Monitor product performance and drive consistent growth of core SKUs
- Collaborate with branding to optimize traffic, conversion, and overall funnel performance
Marketplace Operations
- Own SKU listings, platform visibility, and feature configuration (campaigns, promotions, flash sales, etc)
- Optimize product listings and merchandising strategies to improve search visibility and product discoverability on the e-commerce platform
- Manage relationships with platform account managers to maximize exposure and opportunities
- Coordinate with fulfilment team to maintain healthy inventory levels
Data Analysis & Market Insights
- Analyze sales and campaign performance data to generate actionable insights
- Track key metrics and prepare regular performance reports (weekly/monthly)
- Conduct competitor analysis and market research to identify gaps and opportunities
Requirement:
- 3-5 years of direct experience managing Ecommerce campaigns with a proven track record of meeting / exceeding performance goals.
- Understanding of key industry metrics and the ability to recognize how they might impact the business (ROAS, CPA, CPC, ROI, etc.)
- Familiarity with reporting platforms, i.e. Tik Tok, Facebook, Shopee, Lazada etc.
- Strong attention to detail and analytical skills with ability to interpret data into clear actions.
- Ability to manage multiple tasks and deliver results in a fast-paced environment.
- Proactive, self-driven, and eager to learn.
- Able to start immediately.