- Kuala Lumpur Federal Territory Malaysia
Full Time Customer Relation Management Executive- Marketing Department Jobs, in Popular Book Co. (Malaysia) Sdn. Bhd. Federal Territory - Maukerja
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Responsibilities
Job Description
- To manage and drive the card memberships and loyalty programs in order to achieve the established Company business and top-line goals.
- To plan, implement and execute effective programs to reward existing members.
- Generate and compile CRM analysis/reports and campaign results to evaluate the effectiveness of CRM and Loyalty campaigns and brand performance
- To systematically manage anti-attrition numbers by establishing anti-attrition programs that promotes continued card loyalty.
- To work closely with respective internal departments to ensure all programs are executed within budget and timelines given.
- To plan for more 3rd party tie up eg: Banks, Corporate Company or colleges to increase POP Card recruitment rate.
- Involve in Bookfairs and BookFest recruitment mechanics.
- To handle customers' enquiries via POPULAR website, phone calls and email.
- Candidate must possess at least a Degree / Diploma in Marketing, Business Administration or related disciplines
- Fresh graduates are encouraged to apply
- Numerate with the ability to produce reports and derive valuable insights and analysis
- Experience in working with customers databases, data analysis, and email marketing platforms are added advantage
- Good verbal & written communication skill
- Multilingual is an added advantage
- Able to work independently and committed
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