Kerja Sepenuh Masa, Marketing Manager di Purpose Performance Wear Federal Territory - Maukerja

Marketing Manager  at Purpose Performance Wear

Help us build on our momentum — the performance apparel brand more endurance athletes worldwide are choosing.

Location: Petaling Jaya, Selangor, Malaysia

Company: Purpose Performance Wear

Reports to: Founders

About Purpose

Purpose Performance Wear is a fast-growing performance apparel brand born in Singapore, designed for triathletes, runners, and cyclists. Our products combine innovation in thermoregulation, comfort, and sustainability to help athletes perform in the world's toughest conditions. With presence across Asia and the Middle East, we're looking for a dynamic Marketing Manager to support our Founders in driving brand and growth initiatives.

Why Join Us Now?

Purpose is at the stage where the next hire materially shapes the brand — you help write the playbook, not inherit it.

• Direct daily work with the Founders, with real ownership of campaigns and channels
• Speed: ideas go from conversation to live in days, not quarters
• A clear runway to grow into a senior marketing role as we scale globally
• A team that trains, rides, and races — we expect you to genuinely love this world too

Role Overview

A hands-on, execution-focused role covering brand communications, digital and DTC marketing, content production, partnerships, and community engagement. The ideal candidate is passionate about performance sports culture, comfortable rolling up their sleeves, and keen to grow long-term with the brand.

Key Responsibilities

Brand & Content

• Implement Purpose's brand positioning and visual identity consistently across markets
• Coordinate creative and content production to strengthen our emotional connection with the endurance community and aligned with the marketing and product plans

Marketing Planning & Execution

• Assist in preparing annual marketing plans and budgets; own day-to-day execution
• Coordinate go-to-market activities for product launches and new markets
• Track campaign performance and report regularly on results, learnings, and ROI

Digital & DTC

• Plan and execute paid campaigns across Meta and Google (audience setup, creative briefing, A/B testing, budget pacing)
• Manage CRM and email/SMS flows (Klaviyo, Omnisend, or equivalent)
• Support SEO and conversion improvements on our Shopify store
• Track and act on core DTC metrics: ROAS, CAC, AOV, conversion rate, retention

Community & Partnerships

• Maintain and grow relationships with endurance events, triathlon clubs, and athlete ambassadors
• Represent Purpose at selected industry events and media opportunities

Coordination

• Coordinate designers, content creators, freelancers, and agency partners
• Align marketing with Product, Sales, and Operations teams; report regularly to Founders

Qualifications & Experience

• Bachelor's degree in Marketing, Business, Communications, or related field
• 4–6 years of experience (Manager); 2–3 years (Assistant Manager)
• Hands-on DTC/performance marketing experience: Meta Ads, Google Ads, CRM/email, Shopify — we'll train the right person who has the aptitude and attitude
• Comfortable with DTC metrics and data-driven decision-making
• Experience with creative teams, agencies, and remote talent
• Genuine passion for endurance sports (triathlon, running, cycling) highly desirable

Key Attributes

• Passion plus capability — loves the sport, moves the numbers
• Organised, execution-focused, strong attention to detail
• Resourceful, data-aware, comfortable with AI and automation tools
• Strong communicator and team player
• At ease with ambiguity and wearing multiple hats in a startup environment

What We Offer

• Clear path to senior marketing leadership as the company scales regionally and globally
• Direct mentorship from the Founders from day one
• A culture built around people who train, race, and care about the product
• Competitive package with performance incentives tied to brand growth

How to Apply

• Send your CV and a short note (or a 60-second video) covering: a brand campaign you loved recently, one thing Purpose is doing well, and one thing we could do better. We read every application.
• This role is based in our office in KL/Petaling Jaya, we are not able to sponsor work permits, therefore if you are not based in Malaysia we will not be able to consider you. This is unfortunately a requirement for us at this stage.