ABOUT THE ROLE
We are looking for a Growth Marketing Manager to drive patient acquisition and brand growth for IKONIK — a premium eye care provider in Malaysia. This is NOT a content-only role. You will own campaigns, manage ad spend, track performance, and be held accountable to real business outcomes: leads, appointments, and revenue. You are expected to use AI tools as part of your daily workflow. That is a baseline requirement, not a bonus.
WHAT YOU WILL DO
- Plan and manage content across Instagram, TikTok, Facebook, Google and website
- Run and optimise paid campaigns on Meta Ads and Google Ads — independently
- Generate qualified patient enquiries and drive appointment conversions
- Track and report weekly/monthly on leads, cost-per-lead, conversion rate, and revenue
- Build IKONIK's brand as a trusted eye care name in KL through content and community
- Use AI tools (ChatGPT, Claude, Canva AI, CapCut AI, etc.) to work faster and smarter
YOU WILL BE MEASURED ON
- Number of qualified leads generated monthly
- Enquiry-to-appointment conversion rate
- Cost per lead (CPL) from paid campaigns
- Organic reach and engagement growth
- Revenue attributed to marketing campaigns
WHO WE ARE LOOKING FOR
Requirements:
- Minimum 2 years experience in digital marketing (agency or in-house)
- Able to show campaign results with real numbers — not just content screenshots
- Runs Meta Ads and/or Google Ads independently
- Uses AI tools daily (ChatGPT, Claude, Canva AI, CapCut, or equivalent)
- Strong copywriting in Bahasa Malaysia and English
- Can read analytics dashboards and turn data into decisions
- Self-directed — able to plan, execute, and review without micromanagement
Added advantage:
- Knowledge of SEO and content strategy
- TikTok for business experience
- CRM or email automation
- Google Analytics 4
WHAT WE OFFER
- Competitive salary based on experience and portfolio
- Performance allowances tied to KPI achievement
- More than 10 types of monetary and non-monetary benefits
- Staff eye care benefit (terms and conditions applied)
Job Type: Permanent
Pay: Up to RM10,000.00 per month
Work Location: In person