Kerja Sepenuh Masa, Marketing Analys di Skill Up Lawyers - Maukerja

We are seeking a Marketing Analyst to support data-driven marketing strategies by collecting, analyzing, and interpreting marketing and customer data to generate actionable insights. In this role, you will work closely with cross-functional teams to evaluate marketing performance, measure campaign effectiveness, identify market trends, and provide recommendations that support business growth and customer engagement.

The Marketing Analyst will be responsible for monitoring key marketing metrics, analyzing campaign results, conducting market and competitor research, and preparing reports and dashboards that communicate performance insights. You will evaluate customer behavior, segmentation, conversion trends, and return on marketing investments to help optimize marketing initiatives and improve decision-making.

This role involves collaborating with marketing, sales, product, and analytics teams to define performance indicators, improve reporting processes, and support strategic planning. You will maintain data accuracy, identify opportunities for process improvements, and contribute to the development of measurement frameworks that enhance overall marketing effectiveness.

The ideal candidate is analytical, detail-oriented, and business-focused, with strong problem-solving and communication skills. Success in this role requires the ability to translate complex data into clear business insights, manage multiple projects simultaneously, and support continuous improvement through evidence-based analysis.

• Bachelor's degree in Marketing, Business Administration, Economics, Statistics, Data Analytics, Business Analytics, or a related field.
• Strong understanding of marketing analytics, market research, customer behavior analysis, and performance measurement.
• Proficiency in Microsoft Excel and familiarity with data visualization and reporting tools such as Power BI, Tableau, or similar platforms.
• Knowledge of digital marketing metrics, campaign performance analysis, and marketing funnel concepts.
• Familiarity with web analytics platforms such as Google Analytics or similar analytical tools.
• Ability to collect, organize, validate, and analyze marketing and customer data from multiple sources.
• Strong analytical, quantitative, and critical thinking skills with the ability to identify trends and generate actionable insights.
• Excellent written and verbal communication skills with the ability to present analytical findings clearly to diverse stakeholders.
• Strong attention to detail and commitment to data accuracy and reporting quality.
• Ability to prepare reports, dashboards, presentations, and marketing performance summaries.
• Familiarity with customer segmentation, competitive analysis, and marketing research methodologies.
• Strong organizational and project management skills with the ability to manage multiple priorities and deadlines.
• Ability to collaborate effectively with cross-functional teams and support strategic marketing initiatives.
• Commitment to continuous learning, innovation, and data-driven decision-making.
• Ability to work independently while contributing to a collaborative team environment.