Regional Sales Manager – APAC
Location: Asia Pacific / Kuala Lumpur, Malaysia
️ Industry: Oil & Gas
Employment Type: Full-time
About the Role
We are seeking an experienced and commercially driven Regional Sales Manager to support business development and drive sales growth across the Asia Pacific (APAC) region.
Reporting to the Commercial Director, this role will work closely with regional technical, operations, and sales teams to develop new business opportunities, strengthen key customer relationships, and provide techno-commercial support across the region.
The successful candidate will have a strong background in technical sales and oilfield technologies, excellent relationship-building skills, and a proven ability to manage the complete sales cycle—from identifying opportunities and responding to RFQs through to quotation, negotiation, and order conversion.
Key Responsibilities
Business Development & Sales
- Drive sales growth and identify new business opportunities across the APAC region.
- Conduct face-to-face techno-commercial and sales meetings with prospective and existing customers.
- Build and maintain strong relationships with key customers, decision-makers, buyers, and procurement teams.
- Identify new market opportunities across both conventional and unconventional applications.
- Proactively seek out potential clients and develop new business relationships.
- Monitor competitor products, services, pricing, and market activities to identify and respond to competitive threats.
- Support key account management activities throughout the project lifecycle, from initial concept through to final reporting.
Technical & Commercial Support
- Receive and evaluate RFQs and prepare high-quality technical and commercial proposals.
- Develop quotations that are technically accurate, commercially competitive, legally compliant, and tailored to customer requirements.
- Follow up on quotations and opportunities to improve conversion and order success.
- Understand customer requirements, market conditions, and pricing strategies to support successful order acquisition.
- Provide timely responses to technical and commercial customer enquiries.
- Liaise with suppliers to obtain quotations and support the preparation of parts and service quotations.
- Provide technical support and guidance to the regional APAC team.
- Identify and resolve customer issues proactively in collaboration with internal stakeholders.
Sales Operations & Reporting
- Track enquiries, quotations, orders, opportunities, sales performance, purchase orders, margins, and targets.
- Maintain accurate and up-to-date records within internal systems, including CRM and opportunity management platforms.
- Prepare regular sales reports, forecasts, and performance updates for management.
- Support the annual budgeting and business planning process.
- Continuously review and optimise sales processes to improve efficiency and customer engagement.
Marketing & Strategic Support
- Support marketing initiatives through social media content, presentations, case studies, and promotional materials.
- Assist with the preparation of tender and proposal response documents.
- Identify gaps in the current service offering and explore opportunities to introduce new solutions or services.
- Support promotional events and business development activities across the region.
- Work closely with management and regional teams to develop market strategies and strengthen the company's presence in APAC.
Requirements
Education & Experience
- Bachelor’s Degree or equivalent qualification.
- Minimum 5 years of experience within the Oil & Gas industry.
- Proven experience in technical sales, business development, or regional sales management.
- Strong understanding of oilfield technologies and technical service offerings.
Skills & Competencies
- Strong techno-commercial and business development capabilities.
- Excellent verbal and written communication skills.
- Ability to build and maintain relationships with stakeholders at all levels.
- Strong negotiation, presentation, and customer engagement skills.
- Ability to manage multiple priorities in a fast-paced environment.
- Excellent organisational and time-management skills.
- Strong commercial awareness and understanding of market dynamics.
- Proficiency in Microsoft Office and CRM/sales management systems.
- Ability and willingness to travel across the APAC region as required.
Thanks & Regards
Urvashi Sharma
Sr. Executive – Talent Acquisition
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