Job Purpose
To aggressively identify, pursue, and acquire new key accounts within the commercial kitchen hygiene and food industry segments, driving new business growth through solution-based selling, strategic penetration, and long-term account development.
Key Responsibilities
1. New Key Account Acquisition (Core Focus)
- Identify and target high-potential accounts in food processing plants, central kitchens, QSR chains, catering, and institutional food service sectors
- Develop and execute structured account penetration plans for assigned territories/segments
- Conduct cold outreach, site visits, and stakeholder mapping to open new business opportunities
- Convert prospects into long-term strategic accounts through solution selling
2. Solution Selling & Value Proposition
- Position hygiene and cleaning solutions (chemicals, sanitizers, cleaning systems) based on customer operational pain points
- Conduct on-site assessments of kitchen hygiene processes and propose improvement solutions
- Deliver product trials, demos, and technical presentations with measurable ROI/value impact
3. Key Account Development (Post-Acquisition Transition)
- Establish strong relationships with decision-makers (QA/QC, procurement, operations, plant managers, chefs, facility managers)
- Ensure smooth onboarding of new accounts and initial order fulfillment
- Work closely with internal teams to ensure service delivery and product performance
4. Pipeline & Sales Management
- Build and maintain a robust sales pipeline of prospective key accounts
- Maintain and update sales reporting including customer visit report
- Achieve monthly, quarterly, and annual new account acquisition targets
5. Market Intelligence & Competitor Tracking
- Monitor competitor activities, pricing strategies, and product positioning
- Provide feedback to marketing/product development for product improvement and positioning
6. Cross-functional Collaboration
- Work with product team to support trials and implementation
- Collaborate with marketing for lead generation
Job Specification
Job Requirements
1. Education
- Diploma or Degree in Business, Food Science, Chemistry, Engineering, or related field
- Equivalent experience in B2B industrial sales accepted
2. Experience
- Minimum 3–7 years in B2B sales / key account acquisition role
- Strong advantage: experience in food industry, hygiene chemicals, cleaning solutions, F&B supply chain, or industrial consumables
- Proven track record in hunter-type sales (new account acquisition)
3. Technical & Functional Skills
- Strong negotiation and closing skills for high-value accounts
4. Personal Attributes
- Strong hunter mentality (self-driven, aggressive in prospecting)
- High resilience in handling rejection and long sales cycles
- Strong communication and stakeholder management skills
- Ability to work independently with minimal supervision
- Strategic thinking with execution discipline
5. Other Requirements
- Willingness to travel extensively for client visits and site engagement
- Comfortable working in factory, kitchen, and industrial environments
- Ability to handle multi-stakeholder enterprise sales cycles
Pay: RM6,000.00 - RM9,000.00 per month
Benefits:
- Free parking
- Maternity leave
- Opportunities for promotion
- Parental leave
- Professional development
Work Location: In person