Full Time Head of Region - East Coast Jobs, in CelcomDigi Selangor - Maukerja

Lead end-to-end sales and retail performance for an assigned region within CelcomDigi. Head of Region (HOR) to spearhead growth in prepaid/postpaid and fibre adoption through strategic execution of retail channels, dealer networks, and regional sales teams—ensuring market penetration, brand presence, and commercial outcomes in alignment with CelcomDigi’s ambition to be Malaysia’s most customer-centric telco-tech company.

Responsibilities

• Lead and shape the regional direction for sales and retail at CelcomDigi, delivering both immediate performance and long-term strategic growth. You will manage the channel operations with strategic initiatives - driving commercial excellence, developing talent, optimizing field execution, shaping dealer ecosystems, and shaping the customer experience.
• Develop and own the multi-year regional sales and retail strategy, aligned with CelcomDigi’s vision and corporate goals
• Translate strategic objectives (e.g., prepaid/postpaid/fibre targets) into actionable regional roadmaps with clear priorities, milestones, and KPIs.
• Analyze market trends and competitive activity to inform go-to-market decisions, pricing, and product/service mix
• Drive profitable expansion across direct and indirect channels (stores, franchise, dealers, modern trade)
• Inspire, coach, and develop a high-performance regional leadership team
• Build leadership capability in strategic planning, commercial acumen, data-driven decision-making, performance coaching, and cross-functional collaboration.
• Own P&L accountability for the region; ensure optimal resource allocation, incentive structures, and cost-to-serve efficiency while maximizing revenue.
• Lead regional coordination with Marketing, CX/Operations, Finance, Store Development, Procurement, and HR to ensure seamless execution and brand consistency.
• Act as a strategic escalation point and liaison between HQ leadership and regional teams.

Requirements

• Bachelor's Degree in Business, Marketing, Management, or a related discipline.
• Minimum 16 years of progressive leadership experience within Sales, Retail, or Commercial Operations, with preference given to candidates from the telecommunications industry.
• Strong expertise in regional sales management, distribution channel development, retail operations, and sales force effectiveness.
• Proven ability to drive business growth through strategic planning, market expansion, and performance management.
• Excellent communication, stakeholder management, and influencing skills, with the ability to engage effectively across all organizational levels.
• Strong decision-making capabilities, able to operate effectively in a fast-paced and dynamic environment.
• Highly analytical and data-driven, with a demonstrated ability to interpret business metrics, identify opportunities, and solve complex operational challenges.
• Experience leading and developing high-performing teams while fostering a culture of accountability and customer excellence.