Full Time Senior - Executive, Marketing Communications Jobs, Salary up to SGD 3,500 in HOLIDAY INN EXPRESS & SUITES SINGAPORE NOVENA Central Region (Singapore) - Maukerja

What’s the job?

The Senior / Executive, Marketing Communications will oversee marketing-related communication programs, work with advertising agencies, consulting firms, and vendors to maximise advertising investments and ensure ads represent brand identity and raise the awareness and reputation of hotel and the brand locally and internationally.

The Senior / Executive, Marketing Communications will act as hotel representative for media related enquiries and identify improvements to marketing activities and overall hotel sales performance and work with other departments.

Your day-to-day

Hit all personal/team sales and marketing KPIs eg. social media presence, digital marketing ROI and maximize profitability.

Create and implement marketing communications plans that drive measurable incremental occupancy, increase average rates and increase volume in food and beverage.

Produce monthly reports on marketing communications activities, analyse current/potential market and coordinate activities to increase revenue and market share.

Strengthen customer relationships through social media, monitoring both hotel, R&Bs and competitors’ presence on social media for performance enhancement.

Develop and implement KOL outreach programmes for Singapore and key source markets.

Create and maintain a social media editorial calendar and posting schedule with acquisition and engagement metrics in mind.

Respond to guests' feedback in a prompt and timely manner.

Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new marketing opportunities.

What we need from you

Diploma / Degree in Marketing and Communications or related field.

3 - 4 years of relevant experience.

Candidates with better experience may be considered for a higher role.

Familiar with digital trends and digital marketing channels/tools. Broad and up-to-date understanding of digital performance marketing channels preferred.

Must possess strong understanding of digital best practices, web analytics, A/B Testing, and metrics-driven marketing.

Experience with website analytics tools and possess strong data analysis skills.

Excellent written and verbal communication skills.

Proficiency with online marketing and social media strategy.
Holiday Inn Express & Suites Singapore Novena is the smart choice for savvy business and leisure travelers, offering a relaxed, affordable and hassle-free stay. Located away from the hustle and bustle of the city in the Balestier district of Singapore and home to many historical sites, from colonial-stye villas to traditional shophouses and temples.

The Hotel is 05 mins drive to Novena Square and Velocity as well as in close proximity to Mount Elizabeth Hospital and Tan Tock Send Hospital. Changi Airport Singapore is 26 mins drive away.

Holiday Inn Express & Suites Singapore Novena will have 231 rooms including 34 suites specifically catered to families, extended stay guests and large groups.

Amenities and facilities cover everything a traveller needs: Complimentary Express Start breakfastor a Grab & Go Option, Express Restful Recharge, an in-room Recharge zone offering power showers, blackout blinds, high-quality bedding with a choice of pillows for a sensational sleep experience, and in-room Express Essentials amenities like branded bath amenities and unlimited Wi-Fi. Flexible meeting spaces of more than 500 sqm, a gym, swimming pool and self-service laundry. The Express Café & Bar, an integrated lobby and Food & Beverage experience, will be the first of its kind in the region and the perfect setting for guests seeking a place to work, relax or recharge.