Own and deliver monthly qualified leads at target CPL through Meta, Google and digital channels. Responsible for both lead quantity and cost efficiency.
Scope of Work
Core Responsibilities
1. Lead Generation
- Plan and run Facebook / Instagram lead campaigns
- Generate consistent monthly enquiry volume
- Improve lead quality, not just quantity
2. Cost Control
- Reduce CPL
- Improve ROAS / CAC efficiency
- Manage and optimise ad budgets daily
3. Campaign Execution
- Launch new campaigns, creatives, offers, landing pages
- A/B test audiences, hooks, creatives, copy
4. Reporting
- Daily / weekly reporting:
- Leads
- CPL
- Spend
- Conversion rate
- Show-up rate
- Sales ROI
5. Funnel Improvement
- Work with sales team to improve lead follow-up speed
- Improve booking rate / trial attendance
What Success Looks Like
- Every month leads delivered
- CPL controlled
- Fast reaction when results drop
- Constant testing and improvement
- No excuses, data-driven decisions
- Think like owner, not employee
Candidate Requirements
- Strong Meta Ads hands-on experience
- Proven lead generation results
- Understand CPL / CAC / ROI
- Analytical and aggressive optimiser
- Able to work independently
Performance Model (Better)
Base salary $8,000 - $12,000 + bonus for:
- Hit lead target
- Beat CPL target
- Hit sales ROI target
Where Aesthetics Meets Excellence
Having successfully served over 10,000 customers in Singapore, Asian Skin Solutions takes pride in being the go-to solution for Asian skin problems. We are committed to help you eliminate your skin concerns in the most relaxing environment, with the most professional, highly-trained therapists. We strive for you to walk out satisfied, pampered, and more confident than before.
Many beauty centres have their services revolve around specific skin problems and issues but we take our research and technology a step further to cater our solutions specifically to Asian skin.
We engage in up-to-date research and new-age skincare technology to customise our solutions to your needs. With our specialised treatments, such as our signature Stemcell Renewal Facial, we work not only on your surface concerns but also on any underlying issues to ensure visible, long-lasting results.