Job Title:Social Media Strategist – Digital Marketing & Creative Agency
Company Overview:PaperCut Collective is a agile, creative-led digital agency headquartered in Singapore. We specialize in high-impact social media strategies, digital content creation, and performance marketing that help ambitious brands cut through the noise. We blend data-driven audience insights with bold creative storytelling to build engaging online communities and drive measurable business growth.
Job Summary:We are seeking a sharp, trend-obsessed, and creative Social Media Strategist to join our strategy team. In this role, you will lead the end-to-end strategy, content direction, and campaign execution across social channels for a diverse portfolio of lifestyle, FMCG, and corporate clients. You will turn social trends, channel analytics, and consumer insights into winning content frameworks and high-performing social campaigns.
Key Responsibilities:
- Social Strategy Development: Formulate, present, and execute comprehensive social media strategies across platforms (e.g., TikTok, Instagram, LinkedIn, YouTube, Facebook) aligned with client business objectives.
- Content Framework & Campaign Direction: Conceptualize creative social initiatives, content pillars, and monthly editorial calendars; collaborate closely with content creators, copywriters, and designers to produce engaging assets.
- Trend & Cultural Scouting: Monitor real-time internet culture, emerging platform features, viral trends, and competitor activities to capitalize on timely content opportunities.
- Community & Influencer Strategy: Develop community engagement frameworks and manage influencer/KOL strategy, from identification and brief creation to campaign tracking and relationship management.
- Social Analytics & Performance Optimization: Track, analyze, and report on campaign KPIs (reach, engagement, ROI, conversion); translate social metrics into actionable strategic recommendations for clients.
- Client Management & Pitches: Present strategy decks, campaign reports, and pitch proposals confidently to client stakeholders and internal account leads.
Key Requirements:
- Bachelor’s Degree or Diploma in Marketing, Communications, Mass Media, or a related discipline.
- Minimum 2–4 years of social media strategy, content planning, or digital marketing experience within an Agency, Brand Consultancy, or High-Growth Brand.
- Deep understanding of social media algorithms, short-form video strategies (TikTok/Reels), paid social fundamentals, and channel best practices.
- Proficiency in social listening, analytics, and scheduling tools (e.g., Meta Business Suite, Sprout Social, Google Analytics).
- Excellent creative copywriting, visual storytelling, and deck presentation skills.
- Strong organizational and project management skills with the ability to manage multiple client accounts in a fast-paced environment.
What We Offer:
- A collaborative, creative, and fast-moving agency culture.
- Opportunity to work with exciting local and regional brands.
- Competitive compensation and career growth opportunities.
Application Process:Interested candidates are invited to submit a detailed resume along with a portfolio or case studies of past social media campaigns, stating notice period and expected salary.
(Note: Only shortlisted candidates will be contacted.)
Pay: $1,800.00 - $4,000.00 per month
Work Location: In person