Company Description WeTrade Global is an award-winning financial broker established in 2015, operating across multiple international markets. The company focuses on delivering trusted trading experiences supported by strong client service and robust capital security. With flexible leverage options and highly competitive low-spread offerings, WeTrade Global is positioned as a preferred partner for traders seeking performance and reliability. The organization emphasizes long-term relationships built on transparency, consistent execution, and an excellent overall trading journey.
Role Description The Marketing Manager (VN) is a full-time, on-site role based in Kuala Lumpur, responsible for driving marketing initiatives targeting the Vietnamese market. This position oversees the planning and execution of multi-channel marketing campaigns, including digital, social media, and performance marketing, to increase brand awareness and client acquisition. The Marketing Manager collaborates with regional teams to localize messaging, develop promotional materials, and ensure all marketing content aligns with brand guidelines and regulatory requirements. Daily tasks include analyzing campaign performance, managing marketing budgets, coordinating with external agencies and partners, and identifying new growth opportunities in the Vietnamese market. The role also involves market research, competitor monitoring, and continuous optimization of strategies to support WeTrade Global’s expansion goals.
Qualifications
- Strong marketing strategy and campaign management skills, with experience in financial services or fintech preferred.
- Proficiency in digital marketing channels, including social media, SEO/SEM, email marketing, and performance advertising.
- Ability to develop localized marketing content and messaging tailored to the Vietnamese market; fluency in Vietnamese and English is highly beneficial.
- Solid analytical skills, including experience with marketing analytics tools, data-driven decision-making, and reporting on campaign performance.
- Excellent communication, stakeholder management, and collaboration skills for working with cross-functional and regional teams.
- Demonstrated project management abilities, including planning, prioritizing, and delivering multiple initiatives within deadlines and budget.
- Bachelor’s degree in Marketing, Business, Communications, or a related discipline; equivalent practical experience is also considered.
- Understanding of online trading, brokerage services, or financial markets is an advantage.