- Malaysia
Working Location
Job Description
Responsibilities
Own AI image generation for a $1Billion+ brand. Produce hero, lifestyle and advertising imagery that meets brand standard consistently, at production volume.
Total Annual Package: Up to USD $88,000 + comprehensive benefits (Base salary + monthly performance bonus of up to 10% of base)
Location: Remote (Global)
Growth path from here is Senior AI Image Specialist → AI Creative Lead. What takes 4-5 years elsewhere happens in 1-2 here.
We've been AI-first since December 2023: GPT Image and Nano Banana Pro are part of the working creative stack, and AI-generated imagery is used in live production work rather than kept to internal tests. You'd be building on a foundation, not evangelising one.
This position is remote, with the option to work from our Dubai office (with 0% income tax), if preferred (relocation and visa sponsorship support available).
Role Overview
Puffy, a market-leading, nine-figure D2C brand and Top 5 US mattress brand with over $1Billion in sales, is hiring an AI Image Specialist to own AI image generation for *************, covering photorealistic hero, lifestyle and advertising imagery across ecommerce and marketing, owning the prompting approaches, reference workflows and production standards behind it, and applying UI/UX design to the layouts that imagery lands in, reporting directly to the UX/UI Design Lead.
This role exists to make AI generation dependable enough to be the production route, building the prompting approaches, reference libraries and quality standards that produce brand-standard imagery at volume, to a predictable result.
The Problems You'll Own:
The Career Accelerator
This is not a role where you run prompts written by someone else and hand the output on. The scope is scarce: very few AI image specialists own the prompting approaches, the reference workflows, the production standards, and the adoption of all three across the design team at once, with a direct line to the UX/UI Design Lead and no layers in between.
Your first 12 months: build the AI-assisted workflows behind Puffy product, hero and lifestyle imagery, with photorealism and product accuracy as the bar. Develop reusable prompting approaches, reference-image workflows, and the production standards that keep output consistent at brand standard. Create and test AI advertising creative with the Growth team, and take outputs through compositing and retouching to final creative. Apply UI/UX design to ecommerce page layouts and image placement with Design and CRO, strengthening visual hierarchy and mobile usability. Evaluate new image-generation tools and models, and adopt what earns it. Shape the future of creative production at Puffy, where imagery carries the product on every commercial surface.
What Is In It For You
This isn't just another AI design role. This is your chance to become a true industry architect.
Own the Production Standard, Not Only the Output
You set the prompting approaches, build the reference workflows, and decide when an image is ready to ship.
Join a High-Performance Organization and Partner with the 1%:
Puffy: Top 5 Mattress Brand in US with Over $1Billion USD in Sales
Great Place to Work Certified
Work directly with Forbes Council Member CEO. Your vision is the company's vision.
Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand
Embrace Radical Flexibility
Work from anywhere in the world with meaningful time zone overlap. Structure your environment around your best thinking, whether that's a home office or a co-working space. Your output is your credential, not your location.
Become the Specialist Whose AI Work Reaches Production
In most companies, AI imagery stays a proof of concept: shown internally, rarely trusted on a live site. Here, your output publishes to a $1Billion+ ecommerce site and into paid creative carrying real budget. When a page needs a hero image or a campaign needs creative, your work is what ships. You'll build the systematic control to reproduce a winning output on demand, and the commercial judgment to make an image serve its objective. Puffy has been AI-First since December 2023, so you'll build that judgment with an AI-native toolbox behind you rather than a stock library and a retouching backlog in front of you.
What You'll Need
Exceptional portfolio demonstrating commercial AI-generated imagery, particularly photorealistic product and lifestyle work, alongside UI/UX design examples showing effective page layouts and user experiences.
AI generation and editing
Craft and production
UI/UX design
Good-to-Have
The Puffy DNA:
We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor, regardless of their size.
Your Total Compensation & Benefits
Compensation:
Health & Protection:
Time Off:
Work Environment:
Rewards & Recognition:
Ready to Shape Your Story?
Click "Apply" and take the first step.
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