- Outram Central Region (Singapore) Singapore
Full Time Public Sector Demand Gen Lead Jobs, Salary up to SGD 14,700 in PERSOL Central Region (Singapore) - Maukerja
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Job Description
Responsibilities
Location:
Depot Road, Singapore
Contract:
12 months
Salary:
UP TO S$14,700 per month
About the Role
A leading global technology company is seeking an experienced and execution-focused
APJ Public Sector Demand Gen Lead
to drive pipeline growth and marketing-generated opportunities across public sector and defence markets in Asia Pacific and Japan (APJ).
This is a hands-on role with direct responsibility for planning, executing, measuring, and optimizing integrated marketing programs that generate qualified leads, accelerate sales cycles, and contribute to pipeline and revenue.
The successful candidate will work closely with sales leadership and regional stakeholders and should have a strong understanding of public sector and defence buying environments, procurement cycles, and regulatory considerations across APJ.
Key Responsibilities
Demand Generation Strategy & Execution
Develop and execute integrated demand generation campaigns aligned with public sector and defence sales priorities across APJ.
Build campaign plans covering target accounts, personas, messaging, channels, KPIs, and timelines.
Align marketing activities with public sector budget cycles and funding timelines across key APJ markets.
Manage campaigns end-to-end, from planning and launch through performance optimization.
Pipeline & Marketing-Generated Opportunities
Own and deliver against pipeline and marketing-generated opportunity (MGO) targets across defence accounts.
Partner closely with sales leadership to define opportunity criteria and improve lead-to-opportunity conversion.
Conduct regular pipeline reviews and identify campaign opportunities to address funnel gaps.
Track campaign contribution to pipeline and revenue.
Account-Based Marketing
Support named-account and priority defence account strategies in partnership with sales.
Develop targeted and personalized campaigns for high-value defence organizations and strategic programmes.
Support deal-acceleration marketing initiatives for strategic opportunities.
Events & Field Marketing
Plan and execute defence-focused events, including industry conferences, executive briefings, roundtables, and webinars.
Develop pre- and post-event engagement programs to maximize attendance, engagement, and pipeline contribution.
Measure event performance and track contribution to marketing-generated opportunities.
Digital, Email & Paid Media
Execute multi-channel demand programs across email, nurture journeys, LinkedIn, search, programmatic advertising, and relevant industry publications.
Segment audiences by persona, account, and buying stage.
Conduct A/B testing and continuously optimize campaign performance.
Monitor and manage cost-per-lead and cost-per-opportunity metrics.
Messaging & Thought Leadership
Collaborate with global and regional marketing teams to develop public sector and defence-relevant messaging and content.
Position the organization as a trusted technology partner for secure, mission-critical environments.
Develop campaigns around cybersecurity, zero trust, hybrid work, AI, and device lifecycle management.
Adapt messaging to country-specific regulations, procurement environments, and defence priorities.
Sales Alignment & Enablement
Serve as a key marketing partner to APJ public sector and defence sales teams.
Develop campaign toolkits including account lists, messaging, sales outreach templates, and campaign assets.
Enable sales teams to amplify marketing campaigns through social selling and direct engagement.
Drive adoption and utilization of marketing programs across the sales organization.
Data, Reporting & Optimization
Track and report on campaign performance, pipeline contribution, MGOs, ROI, and conversion rates.
Build dashboards and provide regular performance insights to stakeholders.
Analyze campaign and funnel data to identify areas for improvement.
Continuously optimize channel mix, targeting, messaging, and budget allocation.
Qualifications & Experience
Proven experience in
B2G or public sector demand generation
, ideally within defence or other highly regulated industries.
Strong understanding of APJ public sector procurement and defence buying environments.
Demonstrated track record of delivering pipeline impact and marketing-generated opportunities.
Experience executing integrated campaigns across events, digital, email, and paid media.
Experience with account-based marketing and named-account sales models.
Proficiency with CRM and marketing automation platforms such as Salesforce and Marketo.
Strong analytical, communication, project management, and stakeholder management skills.
Ability to work effectively across multiple countries, functions, and senior stakeholders.
Success Metrics
Achievement of pipeline and MGO targets.
Campaign ROI and cost-per-opportunity.
Lead-to-opportunity conversion rates.
Event and campaign contribution to pipeline.
Sales engagement and adoption of marketing programs.
Campaign optimization and efficiency across APJ markets.
We regret to inform that only shortlisted candidates will be notified.
By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOL Singapore Pte Ltd ("PERSOL") and its local and overseas subsidiaries and affiliates to collect, use and disclose your personal data to prospective employers/companies based in any country for purposes of evaluating suitability for employment, conducting reference checks, administering employment related services, complying with Government’s health advisories and such other purposes stated in our Privacy Policy.
We may use artificial intelligence ("AI") and machine learning technologies to support our recruitment and placement services, including screening resumes, assessing qualifications and experience, and identifying skills and job matches. Where permitted by applicable law, we may also use such personal data to develop, train, test, improve and/or fine-tune AI and machine learning technologies that support our recruitment and business operations.
For more information on how we collect, use, disclose and protect your personal data, please refer to our Privacy Policy: ************* If you wish to withdraw your consent, including consent relating to the use of your personal data for AI-enabled recruitment activities and AI development activities, please email us at *************
PERSOL Singapore Pte Ltd • RCB No. 200007268E • EA License No. 01C4394• Reg. R25159218 (Teoh Ying Ying)
PERSOL is Asia-Pacific’s leading Staffing and HR solutions partner, operating across 13 markets with deep local insight and regional scale. With more than 80 offices and decades of experience, we deliver integrated workforce solutions that are tailored, tech-enabled, and designed for the dynamic world of work.
We combine human expertise with smart technology to help organisations solve workforce challenges, unlock potential, and stay ahead of change. From recruitment and talent management to workforce strategy and advisory, our collaborative approach puts your goals at the centre.
In 2025, we came together under the PERSOL name — reflecting our bold vision for the future of work and our Group’s Vision: Work and Smile.
Whether you’re building teams, growing careers, or transforming how work gets done, we’re here.
By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOL Singapore Pte Ltd and its local and overseas subsidiaries and affiliates to collect, use and disclose your personal data to prospective employers/companies based in any country for purposes of evaluating suitability for employment, conducting reference checks, administering employment related services, complying with Government’s health advisories and such other purposes stated in our Privacy Policy.
Our full Privacy Policy is available at ************* If you wish to withdraw your consent, please drop us an email at "*************" to let us know. Please feel free to contact us if you have any queries.
For more information, please visit *************
Depot Road, Singapore
Contract:
12 months
Salary:
UP TO S$14,700 per month
About the Role
A leading global technology company is seeking an experienced and execution-focused
APJ Public Sector Demand Gen Lead
to drive pipeline growth and marketing-generated opportunities across public sector and defence markets in Asia Pacific and Japan (APJ).
This is a hands-on role with direct responsibility for planning, executing, measuring, and optimizing integrated marketing programs that generate qualified leads, accelerate sales cycles, and contribute to pipeline and revenue.
The successful candidate will work closely with sales leadership and regional stakeholders and should have a strong understanding of public sector and defence buying environments, procurement cycles, and regulatory considerations across APJ.
Key Responsibilities
Demand Generation Strategy & Execution
Develop and execute integrated demand generation campaigns aligned with public sector and defence sales priorities across APJ.
Build campaign plans covering target accounts, personas, messaging, channels, KPIs, and timelines.
Align marketing activities with public sector budget cycles and funding timelines across key APJ markets.
Manage campaigns end-to-end, from planning and launch through performance optimization.
Pipeline & Marketing-Generated Opportunities
Own and deliver against pipeline and marketing-generated opportunity (MGO) targets across defence accounts.
Partner closely with sales leadership to define opportunity criteria and improve lead-to-opportunity conversion.
Conduct regular pipeline reviews and identify campaign opportunities to address funnel gaps.
Track campaign contribution to pipeline and revenue.
Account-Based Marketing
Support named-account and priority defence account strategies in partnership with sales.
Develop targeted and personalized campaigns for high-value defence organizations and strategic programmes.
Support deal-acceleration marketing initiatives for strategic opportunities.
Events & Field Marketing
Plan and execute defence-focused events, including industry conferences, executive briefings, roundtables, and webinars.
Develop pre- and post-event engagement programs to maximize attendance, engagement, and pipeline contribution.
Measure event performance and track contribution to marketing-generated opportunities.
Digital, Email & Paid Media
Execute multi-channel demand programs across email, nurture journeys, LinkedIn, search, programmatic advertising, and relevant industry publications.
Segment audiences by persona, account, and buying stage.
Conduct A/B testing and continuously optimize campaign performance.
Monitor and manage cost-per-lead and cost-per-opportunity metrics.
Messaging & Thought Leadership
Collaborate with global and regional marketing teams to develop public sector and defence-relevant messaging and content.
Position the organization as a trusted technology partner for secure, mission-critical environments.
Develop campaigns around cybersecurity, zero trust, hybrid work, AI, and device lifecycle management.
Adapt messaging to country-specific regulations, procurement environments, and defence priorities.
Sales Alignment & Enablement
Serve as a key marketing partner to APJ public sector and defence sales teams.
Develop campaign toolkits including account lists, messaging, sales outreach templates, and campaign assets.
Enable sales teams to amplify marketing campaigns through social selling and direct engagement.
Drive adoption and utilization of marketing programs across the sales organization.
Data, Reporting & Optimization
Track and report on campaign performance, pipeline contribution, MGOs, ROI, and conversion rates.
Build dashboards and provide regular performance insights to stakeholders.
Analyze campaign and funnel data to identify areas for improvement.
Continuously optimize channel mix, targeting, messaging, and budget allocation.
Qualifications & Experience
Proven experience in
B2G or public sector demand generation
, ideally within defence or other highly regulated industries.
Strong understanding of APJ public sector procurement and defence buying environments.
Demonstrated track record of delivering pipeline impact and marketing-generated opportunities.
Experience executing integrated campaigns across events, digital, email, and paid media.
Experience with account-based marketing and named-account sales models.
Proficiency with CRM and marketing automation platforms such as Salesforce and Marketo.
Strong analytical, communication, project management, and stakeholder management skills.
Ability to work effectively across multiple countries, functions, and senior stakeholders.
Success Metrics
Achievement of pipeline and MGO targets.
Campaign ROI and cost-per-opportunity.
Lead-to-opportunity conversion rates.
Event and campaign contribution to pipeline.
Sales engagement and adoption of marketing programs.
Campaign optimization and efficiency across APJ markets.
We regret to inform that only shortlisted candidates will be notified.
By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOL Singapore Pte Ltd ("PERSOL") and its local and overseas subsidiaries and affiliates to collect, use and disclose your personal data to prospective employers/companies based in any country for purposes of evaluating suitability for employment, conducting reference checks, administering employment related services, complying with Government’s health advisories and such other purposes stated in our Privacy Policy.
We may use artificial intelligence ("AI") and machine learning technologies to support our recruitment and placement services, including screening resumes, assessing qualifications and experience, and identifying skills and job matches. Where permitted by applicable law, we may also use such personal data to develop, train, test, improve and/or fine-tune AI and machine learning technologies that support our recruitment and business operations.
For more information on how we collect, use, disclose and protect your personal data, please refer to our Privacy Policy: ************* If you wish to withdraw your consent, including consent relating to the use of your personal data for AI-enabled recruitment activities and AI development activities, please email us at *************
PERSOL Singapore Pte Ltd • RCB No. 200007268E • EA License No. 01C4394• Reg. R25159218 (Teoh Ying Ying)
PERSOL is Asia-Pacific’s leading Staffing and HR solutions partner, operating across 13 markets with deep local insight and regional scale. With more than 80 offices and decades of experience, we deliver integrated workforce solutions that are tailored, tech-enabled, and designed for the dynamic world of work.
We combine human expertise with smart technology to help organisations solve workforce challenges, unlock potential, and stay ahead of change. From recruitment and talent management to workforce strategy and advisory, our collaborative approach puts your goals at the centre.
In 2025, we came together under the PERSOL name — reflecting our bold vision for the future of work and our Group’s Vision: Work and Smile.
Whether you’re building teams, growing careers, or transforming how work gets done, we’re here.
By sending us your personal data and curriculum vitae (CV), you are deemed to consent to PERSOL Singapore Pte Ltd and its local and overseas subsidiaries and affiliates to collect, use and disclose your personal data to prospective employers/companies based in any country for purposes of evaluating suitability for employment, conducting reference checks, administering employment related services, complying with Government’s health advisories and such other purposes stated in our Privacy Policy.
Our full Privacy Policy is available at ************* If you wish to withdraw your consent, please drop us an email at "*************" to let us know. Please feel free to contact us if you have any queries.
For more information, please visit *************
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