What You'll Do:
Social Media & Community Management
- Manage and grow the company’s official social media channels and online communities.
- Develop strategies to increase community growth, engagement, activity levels, and Customer Satisfaction Score (CSAT).
- Monitor community sentiment and ensure a positive and engaging user experience.
Partnerships & KOL/Media Collaboration
- Plan and manage partnerships with media outlets, MCNs, crypto communities, KOLs, and other relevant industry partners.
- Identify and develop new collaboration opportunities to strengthen brand awareness and community growth.
Regional Growth
- Collaborate closely with regional teams to develop and execute social media growth strategies aligned with regional business objectives.
- Support campaigns and initiatives designed to increase user engagement and community growth across different markets.
Social Listening & Reputation Management
- Monitor online discussions, trends, and public sentiment across relevant platforms.
- Identify and report negative or high-risk content in a timely manner.
- Work closely with internal teams to manage online issues and support reputation management.
Brand Representation & Offline Activities
- Represent the company professionally at industry events, community activities, and other offline engagements.
- Organize and participate in events, meetups, and other initiatives that strengthen the company’s external presence.
Customer Support
- Assist in handling customer inquiries and complaints received through social media and community channels.
- Coordinate with relevant internal teams to ensure timely and appropriate resolution.
Job Requirements
- Fluent written and spoken English, with the ability to use English as a daily working language.
- Strong understanding of Gen Z and Gen Alpha culture, online trends, and digital communities.
- Strong communication skills with a confident, outgoing, and professional presence.
- Proven experience in social media management, community growth, and user engagement.
- Strong content planning and content creation skills, with basic video editing and post-production capabilities.
- Bachelor’s degree or above. Candidates from QS Top 100 universities will be preferred.
- Experience in live streaming and/or collaboration with financial KOLs is highly preferred. Experience does not need to be limited to the blockchain industry.
- Experience in building a personal brand/IP or operating personal social media accounts is preferred.
- Strong sense of ownership, initiative, and ability to work independently in a fast-paced environment.
We’re Looking For Someone Who
- Takes ownership and is willing to build and develop new initiatives from 0 to 1.
- Can maintain momentum and execution capability while scaling projects from 10 to 100.
- Combines the creativity, curiosity, and adventurous spirit of a younger generation with strong resilience, discipline, and persistence.
- Is comfortable working in a fast-moving environment and able to adapt quickly to changing market trends.
What We Offer
- Flat and open management structure with efficient communication and decision-making.
- A professional working environment with minimal bureaucracy and unnecessary office politics.
- Competitive compensation based on experience and capabilities.
- A stable and long-term career opportunity within a global digital asset / financial industry.
- Opportunities to work with international markets, KOLs, media, and online communities.