Full Time Senior Performance Marketing Specialist, SG Jobs, in Uncommonly Good People - Maukerja

We are Uncommonly Good People - a talent & recruitment consultancy specialising in and hiring for AdTech, MarTech, Digital Agency, Tech & E-commerce clients globally. We work with amazing, global, established, and hyper-growth digital businesses looking for exceptional talent.

We are partnering with a fast-growing, design-led direct-to-consumer furniture and home brand to find them an exceptional Senior Performance Marketing Specialist. Let us share more details!

About the Company

Our client is an award-winning, direct-to-consumer furniture and home brand known for design-led, everyday-practical pieces sold online across multiple international markets, including the US, Singapore, Australia, Canada and the UK. The business is independently certified for its social and environmental impact. It combines a strong design point of view with a data-driven approach to growth and is scaling its performance marketing function to support its international ambitions.

The Role

This Senior Performance Marketing Specialist role sits within the Growth Acquisition team and reports to the Senior Manager, Growth Acquisition. You'll take end-to-end ownership of a set of performance channels - spanning paid social, paid search, affiliates, and retargeting - for one of the business's key international markets, shaping the strategy, testing agenda, and budget decisions that determine how efficiently the company acquires new customers. It's a hands-on, high-visibility role for someone who wants to own outcomes, not just execute campaigns.

️ Core Responsibilities

Channel Ownership

• Own assigned channels end-to-end - from strategy and audience segmentation to creative direction, bid management, budget pacing, and performance reporting
• Manage channel budgets against monthly and quarterly spend and revenue targets

Strategy & Optimisation

• Develop and execute channel strategy, balancing funnel allocation to maximise ROAS and revenue
• Build and refine audience and targeting strategies - lookalike modelling, keyword and interest targeting, segmentation and exclusion logic - and lead structured creative and campaign testing
• Track competitive activity and platform developments, feeding insight into quarterly media planning and channel-mix decisions

Reporting & Analysis

• Deliver weekly and monthly performance reporting (spend, revenue, ROAS, CPA, funnel metrics) and run campaign-, audience- and creative-level deep-dives that lead to clear recommendations
• Support cross-channel attribution and incrementality analysis, feeding insight into the team's broader performance reviews

Collaboration

• Partner with the Business & Media Strategy Lead on channel and funnel budget allocation
• Work closely with the creative team/agency on asset briefs, share cross-market learnings with other market leads, and maintain strong platform partner relationships for support, beta access and joint business planning

Skills and Experience

• 3-5 years of hands-on experience managing performance marketing campaigns at scale, with direct ownership of channels like Meta Ads or Google Ads
• Demonstrated experience with at least one additional performance channel (e.g. Affiliate, Pinterest, TikTok or programmatic) beyond Meta and Google
• A track record of managing meaningful monthly budgets and delivering against ROAS or CPA targets
• Experience in e-commerce or DTC performance marketing, with a clear understanding of upper-funnel awareness versus lower-funnel conversion
• Strong analytical capability, comfortable working with GA4, Looker Studio and platform-native reporting to diagnose performance
• Clear, structured communication - able to present a performance review to a non-specialist stakeholder and make it useful

Nice to Have

• Experience in the furniture, home or lifestyle vertical, with familiarity with considered-purchase buying behaviour and longer conversion windows
• Familiarity with incrementality testing, geo holdout experiments or media mix modelling concepts
• Experience working across time zones, managing a market remotely from a different region

You'll Love This Role If…

• You want full ownership of your channels, rather than a narrow slice of one campaign
• You get energy from structured testing - clear hypotheses, measurable outcomes, and a story behind every ad
• You have a sharp instinct for audience health, and know when targeting is saturating, when to refresh, and when to hold steady
• You're genuinely customer-centric - you think about what the person on the other side of the ad actually needs, not just what converts
• You thrive working async across time zones and enjoy collaborating with market leads and platform partners globally

Location: Singapore (managing a market remotely)

Job Level: Mid-Senior

Schedule: Full-Time

Work Setup: Hybrid (assumed - please confirm)

️ If you'd like to apply, please do so by submitting your CV here, or in-mailing us directly.

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If we have not contacted you in 28 days, we regret to inform you that this time around, your application has not been successful.