Key Responsibilities
Marketing Strategy:
Develop and execute comprehensive integrated marketing strategies (online & offline) to increase brand awareness and market share.
Digital Marketing & Growth:
Manage performance marketing channels (SEO/SEM, Social Media, Email, Paid Ads) to optimize customer acquisition costs (CAC) and conversion rates.
Brand & Content Management:
Oversee brand messaging, product launch campaigns, PR activities, and offline corporate events/exhibitions.
Analytics & Optimization:
Track and analyze key performance metrics (ROI, conversion rates, reach), leveraging data-driven insights to refine campaigns and budget allocation.
Cross-Functional Leadership:
Work closely with Sales, Product, and Operations teams to align marketing efforts with core business objectives.