Full Time Digital Marketing Executive Jobs, in UTOC Group - Maukerja

About UTOC

UTOC Group is a regional B2B company specialising in packaging machinery, packaging systems and packaging materials, serving customers across Singapore, Malaysia, Indonesia and the region. We are looking for a hands-on Digital Marketing Executive to manage the day-to-day digital marketing activities of the Group. This is an execution role job.

What You Will Do

Social Media Marketing

·      Manage LinkedIn, Facebook, Instagram, TikTok and YouTube.

·      Plan daily content, create posts and captions, and schedule content.

·      Create graphics, edit photos and videos, and produce short-form videos/reels.

·      Monitor engagement and track content performance.

Website & SEO

·      Maintain and improve UTOC Group companies WordPress websites.

·      Update product pages, add new machines and improve existing content.

·      Create landing pages and carry out basic on-page SEO and keyword research.

·      Use Google Search Console and GA4 to monitor performance and identify opportunities.

Brochures, Product Sheets & Graphic Design

·      Create and update in-house product brochures, machine brochures, product sheets, flyers, catalogues and other marketing materials.

·      Turn technical machine information, specifications, photographs and diagrams into clear, professional marketing materials.

·      Carry out simple graphic design work for exhibitions, presentations, advertisements, website banners, social-media posts and sales materials.

·      Maintain consistent UTOC/PACSEAL branding across brochures and digital materials.

·      Prepare artwork in suitable formats for digital use and basic printing requirements.

Digital Advertising

·      Assist with and manage Google Ads, Facebook/Instagram Ads and LinkedIn campaigns where appropriate.

·      Track enquiries, leads, cost per lead and campaign performance.

Content Creation

·      Turn machine brochures, photographs and technical information into useful marketing content.

·      Repurpose one machine into product pages, SEO articles, LinkedIn/Facebook/Instagram posts, short videos and YouTube content.

AI & Digital Tools

·      Use ChatGPT and other appropriate AI tools for content creation, SEO research, keyword research, product descriptions, video scripts and marketing analysis.

·      Help organise product information into structured databases for future AI-powered product search.

What We Are Looking For

Essential

·      2–4 years of digital marketing experience.

·      Hands-on social media experience and good written English.

·      Experience creating digital content and simple graphic designs.

·      Ability to create professional brochures, product sheets and marketing artwork.

·      Canva, Adobe Illustrator, Photoshop, InDesign or equivalent design skills.

·      Basic video editing skills.

·      WordPress experience and basic SEO knowledge.

·      Familiarity with Google Analytics / GA4, Google Search Console and Google Ads.

·      Digital forward thinking by integrating AI into daily tasks.

·      Good Excel / data-organising skills.

·      Able to work independently from home.

Strong Advantage

·      B2B marketing, manufacturing, engineering, industrial machinery, packaging or automation experience.

·      Experience producing technical brochures or marketing materials for machinery/engineering products.

·      LinkedIn B2B marketing and lead generation experience.

Work From Home

This is primarily a work-from-home position based in Johor. The successful candidate should be able to travel to Singapore & Kuala Lumpur occasionally for team meetings, marketing planning, product familiarisation, photography/video sessions and discussions with management and sales teams.

Practical Assessment

Shortlisted candidates will receive one of our actual machine brochures and will be asked to create:

·      1 Instagram post

·      1 short-video concept

·      1 proposed SEO title and description

·      5 Google search keywords

·      1 simple marketing campaign idea

·      A simple redesign/concept for one product brochure or product sheet

Candidates to submit resume along with portfolio examples of websites, social-media pages, brochures, product sheets, advertisements, videos or other digital marketing/design work that you have personally created or managed.