- Cyberjaya Selangor Malaysia
Working Location
Job Description
Responsibilities
The Role
Own brand and marketing across AMK Group’s portfolio of F&B brands — building each one from zero to one, and support management on the sales side to convert brand strength into real revenue across both consumer and B2B channels.
You’ll set positioning, lead go-to-market from pre-launch through growth, shape brand strategy alongside the founders, and work hand-in-hand with management and the sales team to drive the group’s wholesale, retail, institutional, and export pipeline. This is a builder’s, multi-tasking role: you’ll create the marketing function this venture doesn’t have yet rather than maintain one that already runs, and you’ll wear several hats across marketing, sales support, and — where your background allows — product, R&D, and compliance.
What You’ll DoBrand & Marketing
– Build and shape brands from scratch — identity, positioning, voice, and market fit across the group’s consumer and food-service concepts.
– Lead go-to-market for each brand, from pre-launch hype through launch and early growth.
– Translate the group’s manufacturing, R&D, and RTE/RTC capability into propositions that sell across food-service, retail, and D2C.
– Source, brief, negotiate, and measure KOL and influencer partnerships — focused on ROI, not vanity reach.
– Set content direction and brand guidelines that brand-level content creators execute against.
– Run campaigns across social, in-store, digital, and delivery/loyalty platforms.
– Own the marketing metrics that matter early — acquisition cost, foot traffic, app adoption, retention, and campaign performance.
Sales Support
– Support management in driving sales across consumer and B2B channels — supermarkets, hotels, restaurants, cafés, catering, institutional buyers, and export.
– Build sales collateral, pitch decks, and proposals that win wholesale and institutional accounts.
– Help shape pricing, positioning, and go-to-market for OEM/FPP and RTE/RTC product lines.
– Work alongside the sales team to align marketing demand-generation with the sales pipeline.
– Track and report on sales performance and contribute to revenue strategy.
Strategy
– Build pitch, campaign, and reporting decks for internal, group, and partner use.
– Contribute to group strategy — how brands fit the operational backbone and where the next opportunities are.
Who You Are
– Has built consumer or F&B brands from zero to one — launched and grew them, not just maintained established ones.
– Strategic and hands-on — sets direction and also makes the deck, briefs the KOL, and supports a sales pitch.
– Strong brand instinct: identity, storytelling, and positioning — plus commercial sense for what drives revenue.
– Genuine KOL/influencer track record — can name specific creators and campaign results.
– Comfortable supporting sales: collateral, decks, pricing, and working a pipeline alongside management.
– Thrives in an ambiguous, fast-moving early-stage environment — builds structure where there is none.
– Data-literate across both marketing and sales metrics.
– Fluent in how young Malaysian consumers think, buy, and share — campus/youth marketing a plus.
– Collaborative with founders and management; moves fast and takes ownership.
Nice to Have
– Food-tech or food-science background — able to contribute to R&D, support compliance with food standards and halal/quality certification, and understand quality control. A strong advantage in this multi-tasking role and for selling the product credibly.
– Existing Malaysian F&B or lifestyle KOL network.
– Experience turning manufacturing/OEM capability into branded consumer products.
– B2B, wholesale, institutional, or export sales exposure.
– App-driven retail, loyalty, or subscription experience.
– Halal F&B or multi-brand exposure.
Pay: RM3,500.00 - RM5,000.00 per month
Work Location: In person
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