This role offers an exciting opportunity for a proactive social media professional to establish and grow a TikTok presence for a B2B metals company in Singapore. The position requires full-time, on-site commitment for 5–6 months, focusing on transforming technical industry topics into engaging, lead-generating short-form video content. You will independently set up and manage the TikTok business account, develop a content strategy tailored to a professional audience, and ensure consistent channel growth through creative execution and data-driven improvements.
Deliverables
- Set up and manage the TikTok business account for the company
- Plan, film, edit, and publish a minimum of four smartphone-shot videos per week
- Develop and refine a content strategy focused on lead generation and audience engagement
- Translate technical topics (sampling, assay, melting loss) into accessible, engaging short-form content
- Track video performance metrics and optimize content based on analytics
- Manage comments and direct messages to foster community and capture leads
- Document a clear standard operating procedure (SOP) for account handover at project completion
Requirements
- Based in Singapore with full-time on-site availability for 5–6 months
- Demonstrated experience in social media content creation, preferably for TikTok or similar platforms
- Ability to independently manage the end-to-end content process: ideation, filming, editing, publishing, and engagement
- Basic video editing skills using CapCut or similar mobile editing tools
- Strong understanding of social media marketing principles and lead generation tactics
- Creative, self-motivated, and able to communicate technical topics in an engaging manner
- Excellent organizational skills and attention to detail
- Proficiency in English
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