Full Time EXECUTIVE CONTENT PRODUCER - PERSONAL BRAND LEAD Jobs, Salary up to MYR 8,000 in LC X JE Selangor - Maukerja

JOB PURPOSE

The Executive Content Producer & Personal Brand Lead is responsible for developing, managing and growing our Executive Chairman’s personal brand through strategic, consistent and high-impact content.

This is not a conventional Social Media Manager role. The successful candidate must work closely with Executive Chairman, understand his thinking, business experience, daily activities and leadership perspectives, and turn these into relevant content that strengthens his position as a thought leader in SME growth, entrepreneurship, leadership and business transformation.

The role will also ensure that our Executive Chairman’s personal brand contributes strategically to the visibility, authority and lead-generation objectives of the company.

KEY RESPONSIBILITIES

1. Personal Brand & Content Strategy

a) Develop and execute our Executive Chairman’s overall personal brand and content strategy.

b) Establish clear content pillars and positioning.

c) Develop monthly, weekly and daily content plans.

d) Align content with Executive Chairman’s schedule, activities and RCG’s business priorities.

e) Identify relevant topics, conversations and opportunities for thought leadership.

f) Maintain consistency in messaging, positioning and tone of voice.

2. Content Development & Storytelling

a) Conduct regular interviews and conversations with Executive Chairman to extract ideas, experiences and business insights.

b) Turn business knowledge into simple, engaging and valuable content.

c) Develop hooks, content angles, talking points, interview questions and storylines.

d) Identify content opportunities from meetings, programmes, client engagements, events and travel.

e) Prepare scripts or talking points without making the content feel overly scripted.

f) Turn one conversation or activity into multiple content opportunities.

3. Content Production Management

a) Brief and direct the Personal Videographer & Video Editor.

b) Plan interviews, podcasts, event coverage and other content productions.

c) Ensure the videographer knows what needs to be captured before each activity.

d) Review videos, captions, thumbnails and other content before publication.

e) Prioritise time-sensitive content for immediate production.

f) Ensure content deadlines and publishing schedules are achieved.

4. Distribution & Growth

a) Coordinate content across LinkedIn, Instagram, TikTok, Facebook and YouTube.

b) Work with the Company’s marketing/digital team on distribution.

c) Identify high-performing content for repurposing, boosting or expansion.

d) Develop appropriate CTAs to convert audience attention into action.

e) Connect personal-brand content with the company’s programmes, events, diagnostics, consultations and communities without making every piece of content promotional.

5. Performance & Analytics

a) Monitor reach, views, watch time, retention, engagement, saves and shares.

b) Monitor enquiries and leads generated from personal-brand activities.

c) Conduct weekly content-performance reviews.

d) Identify winning topics, formats and hooks.

e) Recommend improvements based on actual performance.

f) Prepare monthly personal-brand performance reports

KEY KPIS

a) Consistency of content output

b) Growth of relevant audience

c) Reach and video watch time

d) Engagement and audience retention

e) Shares, saves and meaningful comments

f) Growth in thought-leadership visibility

g) Qualified enquiries and leads

h) Content turnaround and publishing consistency

i) Number of content ideas/assets generated from Datuk Wira’s activities

j) Contribution of personal-brand activities towards RCG’s business objectives

JOB REQUIREMENTS

a) Minimum 3–5 years of relevant experience in content strategy, personal branding, digital marketing, communications or media.

b) Excellent storytelling, interviewing and copywriting skills.

c) Strong understanding of short-form and long-form content.

d) Strong knowledge of LinkedIn, Instagram, TikTok, Facebook and YouTube.

e) Business-minded and able to understand SME/business topics.

f) Strong project-management and organisational skills.

g) Comfortable working directly with senior executives.

h) Proactive and able to work with minimal supervision.

i) Able to operate in a fast-moving environment.

j) Willing to travel and work outside standard office hours when required.

k) Experience managing founder/executive thought-leadership content is an advantage.

l) Able to work immediately is an advantage.

IDEAL CANDIDATE

The ideal candidate is strategic, curious, proactive, business-minded and highly observant.

Pay: RM5,000.00 - RM8,000.00 per month

Work Location: In person