Full Time Digital, Branding - Communications Manager (Industrial) Jobs, in MVC Resources Federal Territory - Maukerja

Key Responsibilities:

Brand Strategy & Management

• Develop and execute comprehensive brand strategies aligned with overall business objectives and market positioning.
  
• Strengthen brand awareness, equity, and differentiation across relevant B2B and B2C customer segments.
  
• Ensure consistent brand positioning, messaging, visual identity, and tone of voice across all communication touchpoints.
  
• Develop annual brand plans, marketing calendars, and budgets to support business growth.
  
• Monitor brand performance and identify opportunities to strengthen market positioning.
  
  

Digital Marketing & Growth

• Lead the company's digital marketing strategy across key platforms, including website, social media, search, email, and other relevant digital channels.
  
• Develop and manage digital campaigns to increase brand awareness, engagement, lead generation, and customer conversion.
  
• Drive website content strategy and continuously improve digital customer journeys and user experience.
  
• Utilize digital analytics and performance data to optimize campaigns and improve marketing ROI.
  
• Stay abreast of emerging digital trends, technologies, and platforms to identify new opportunities for customer engagement.
  
  

Content & Communications

• Develop compelling and relevant content for different audiences, including customers, distributors, contractors, architects, developers, and other industry stakeholders.
  
• Oversee the development of corporate communications, product content, social media, newsletters, presentations, videos, and other marketing materials.
  
• Develop communication strategies for product launches, campaigns, corporate initiatives, and key business announcements.
  
• Ensure all communications effectively convey the company's value proposition, product benefits, expertise, and brand story.
  
  

Social Media & Community Engagement

• Manage and strengthen the company's presence across relevant social media platforms.
  
• Develop engaging content calendars and campaigns to grow audience reach, engagement, and brand affinity.
  
• Monitor online conversations, customer feedback, and industry discussions to identify opportunities and potential issues.
  
• Work with internal teams and external agencies to develop engaging digital and social content.
  
  

Campaign & Product Launch Management

• Lead integrated marketing campaigns from strategy and creative development through execution and post-campaign evaluation.
  
• Support new product launches with appropriate branding, communication, digital, and content strategies.
  
• Work closely with Product, Sales, and Trade Marketing teams to ensure campaigns are aligned with commercial objectives.
  
• Measure campaign effectiveness and provide recommendations for continuous improvement.
  
  

PR & Corporate Communications

• Develop and execute PR and corporate communication initiatives to enhance corporate reputation and industry visibility.
  
• Manage relationships with media, agencies, industry publications, and other external communication partners.
  
• Identify opportunities for thought leadership, industry features, events, and corporate storytelling.
  
• Support crisis and reputation management communications where required.
  
  

Agency & Stakeholder Management

• Manage external creative, digital, media, PR, and production agencies to ensure quality and timely delivery of marketing initiatives.
  
• Establish clear briefs, timelines, KPIs, and performance expectations for external partners.
  
• Collaborate closely with Sales, Trade Marketing, Product, Technical, and regional teams to ensure integrated execution.
  
• Act as a key brand and communications advisor to internal stakeholders.
  
  

Analytics & Performance Management

• Establish and monitor key digital and brand KPIs, including reach, engagement, traffic, leads, conversion, and campaign ROI.
  
• Analyse customer and digital performance data to identify trends, opportunities, and areas for improvement.
  
• Prepare regular marketing performance reports and recommendations for management.
  
• Continuously optimize marketing investment based on performance insights.
  
  
  
  

Requirements

Job Requirements:

Education & Experience

• Bachelor's Degree in Marketing, Communications, Digital Marketing, Business Administration, or a related discipline.
  
• Minimum 7–10 years of experience in branding, digital marketing, integrated marketing communications, or a similar role.
  
• Experience managing both brand and digital marketing functions is highly preferred.
  
• Experience within building materials, construction, industrial, property, home improvement, consumer products, or other B2B/B2C environments will be advantageous.
  
• Proven track record of developing and executing successful integrated marketing and digital campaigns.
  
  

Skills & Competencies

• Strong understanding of brand management, digital marketing, social media, content marketing, communications, and customer engagement.
  
• Strong commercial awareness with the ability to connect marketing activities to business and revenue objectives.
  
• Excellent content development, storytelling, presentation, and communication skills.
  
• Strong analytical capabilities with the ability to interpret marketing and digital performance data.
  
• Experience managing external creative, digital, media, and PR agencies.
  
• Proficiency in digital marketing platforms, analytics tools, CRM, CMS, and social media management tools.
  
• Strong project management skills with the ability to manage multiple campaigns and stakeholders simultaneously.
  
  

Personal Attributes

• Strategic thinker with a strong balance of creativity and commercial thinking.
  
• Highly proactive, innovative, and digitally savvy.
  
• Strong communicator with excellent stakeholder management and influencing skills.
  
• Strong attention to detail while maintaining a broader strategic perspective.
  
• Results-oriented with a continuous improvement mindset.
  
• Comfortable working in a fast-paced, matrix, and regional environment.
  
• Strong ownership and ability to independently drive projects from concept through execution.